Christelle Abou Anny

Associate Content Director at Digital Media Services (DMS) – a Choueiri Group brand

Christelle Abou Anny is the Associate Content Director at Digital Media Services (DMS), the digital media division of Choueiri Group. She leads content strategy for brands throughout the MENA region, focusing on creating platform-native concepts and cross-channel campaigns. Christelle specializes in developing insight-driven, culturally relevant narratives that engage audiences and deliver measurable results, highlighting the strategic importance of content for DMS’s premium publisher and platform partners. With over ten years of experience in digital media, Christelle’s career is rooted in a passion for language and a deep understanding of effective storytelling. Her leadership style combines creativity with strategic insight, establishing her as a trusted expert in crafting brand narratives that resonate and inspire.