How Family-Owned Brand's Garden Pond Campaign Outperformed Big Retailers

Jezírka Banat, a family-owned business specialising in garden pond equipment and accessories, aimed to become the top-of-mind brand in its category. The campaign’s objective was to elevate the brand above both regional competitors and dominant international DIY retailers. The core challenge was to persuade consumers that expert guidance from a specialist brand is more valuable than the generic offerings of large retail chains.