Fortune Brand Studio

Fortune Brand Studio (FBS) was created in 2019 as the first in-house content studio dedicated to Fortune since the company’s inception in 1929.

FBS tells unique stories about business transformation, innovation, and action. In addition to winning more than 350 international creative awards and accolades since 2020, FBS was honored in 2025 and 2024 as the Studio of the Year by the Native Advertising Awards and the Studio of the Year by the Content Marketing Institute in 2023.

Since 2019, FBS has grown from a New York–based team of three to a global team of 30, with new FBS teams in London, Singapore, and Beijing, and is a key driver of Fortune’s revenue and international growth.