Elisabeth Bungeneers

Elisabeth started her career in editorial media, first as a journalist and later as human interest lead at Flair, a magazine for young women with a strong voice. She then moved into Roularta’s Brand Studio, working on native advertising and branded content. From there, she evolved into Business Development and created Sassy Soeki, a virtual content creator built to explore how brands can connect with Gen Z in a more native way. 

Today, as Strategic Partnerships Manager at Roularta Media Group, she develops new digital partnerships and brings together editorial, sales, marketing, data and product teams. Together with Eva Van Driessche, Creative Director at Brand Studio, she will share the story behind Sassy Soeki and how virtual content creators can add a new layer to native advertising.