How a virtual content creator creates native campaigns with stopping power for GenZ

Meet Sassy Soeki, a virtual content creator who still feels human and authentic. Virtual content creators are transforming digital marketing. They are computer-generated personas designed to interact with audiences on social media. By blending reality and fiction, they offer a unique opportunity to craft controlled, reliable, and highly creative narratives and to reach the younger audiences online. Sassy Soeki can offer branded content campaigns with stopping power, giving us more control than with classic influencer marketing and more creative freedom.

3 audience takeaways 

• Insights on how to keep your native stories human and authentic while working with a virtual influencer.
• The research behind virtual influencers and who to use them
• 3 examples of why clients took the leap to work with a virtual influencer