T​he Compliance Conundrum: Reducing Complexity at Scale

As we scale content outputs, the ability to follow and adhere to a complex regulatory landscape is often impaired at best and ignored at worst. Content marketers are by no means experts. Legal and compliance teams are often stretched thin, meaning the risk of falling foul is exponential. 

This session explores tools and techniques - including AI - to mitigate risk across borders, client industries and issues.

Takeaways

• Understand why compliance in Branded Content is critical to scale and long term success.
• Learn how and where technology such as AI can be useful.
• How to navigate complex regulatory frameworks in a timely fashion

Target audience

• Content Creators who currently rely on Publisher or Client checks.
• Sales and Marketing professionals who are curious about relieving the burden of compliance.
• Publishers with no compliance framework in place, or who want to better understand best practice.
• Those who want to understand how technology can help reduce the burden of keeping up with compliance and regulatory compliance.

Non-Audience

• Not for people who prefer hours of research to finding the right solution with ease.
• Not for branded content practitioners who think compliance is someone else's responsibility.
• Not for companies who care more about short term gains than long term strategies