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How We Built a Global Team from Scratch
Driving sustainable revenue growth is the success metric by which great branded content studios are measured. The success stories have the most impact, cover more markets, and open up new opportunities for the media company they represent. The leaders of Fortune Brand Studio (NAI Studio of the Year 2026, 2025, 2024) launched in 2019 as a 5-person New York-based team under the leadership of SVP David Lennon and have blossomed into a 30-plus-person global team with people on the ground in New York, London, Singapore & Beijing.
Come hear Dave and the team share tricks of the trade to building trust, breaking into new verticals, and helping Fortune Media regain its position as a top 10 B2B media brand.
Key Takeaways:
- Discover how FBS expanded globally with long-term strategic vision and sheer will.
- Be inspired by their approach to building an in-house content team from the ground up.
- Hear how to navigate the operational landscape of internal stakeholders and getting buy-in from company leadership.
- Understand the challenges of setting up shop as an in-region team of one when your workmates are 3,470 miles away
- Learn how to cultivate inter-departmental alliances, how to manage resources strategically, and how to create a roadmap for global expansion.
