Ex’ Education: Building Revenue Models for the Future

Advertising pressure. Slowing legacy revenues. Rising client expectations. In this session, Immediate shares how we re-engineered the commercial model of a 100+ year-old media business to unlock growth - and where the next generation of media revenue will come from.

• How we shifted from isolated revenue streams to connected revenue ecosystems across advertising, subscriptions, events, commerce and data
• The commercial decisions that changed the business - and the metrics that drove them
• Growing audience value, not just audience volume - building deeper relationships that unlock more monetisation opportunities
• Why we launched IX, our experiential agency - creating entirely new revenue opportunities through experiential and real-world connection
• What clients are buying now - and how media owners can evolve to win bigger, broader briefs
• Launching new commercial products inside an established business - what worked, what failed and what we’d do differently
• Turning editorial trust into commercial growth - without compromising audiences or brand value

If your board is asking “where does our next £5m come from?” - this session is designed to spark answers.

Non-Audience

Not for FMCG marketers, not for social media executives, not for programmatic vendors