Suicide Prevention: How Real Life Stories Can Save Lives

The taboos, the stigma and the lack of openness are key to understanding suicide - particularly among men. Our campaign shared the stories of three brutally honest men, in order to inspire hope. Suicidal thoughts are difficult to speak about. Our approach makes it easier and ultimately saves lives. 

Takeaways:

• How to create a shift in public awareness around a subject most people fear or avoid.
• How authentic, lived experience storytelling can move both hearts and metrics.
• How hope, not shock, became the creative engine of a suicide prevention campaign. 

Target audience 

• Content marketers and creative strategists who want to move audiences on an emotional — not just rational — level.
• Brand and communication managers aiming to tell authentic stories that drive measurable social impact.
• Publishers, editors, and journalists exploring collaborations between editorial storytelling and public campaigns.
• Public sector communication teams seeking new ways to reach hard to engage audiences with empathy and relevance.