Adriana Schroder

Adriana Schroder is Brand Content Manager at Grupo de Publicações Globo (Editora Globo), where she leads a multidisciplinary team of experienced journalists in developing branded content across more than 20 brands. She oversees innovative projects and a robust content repertoire, balancing a strong commitment to quality and measurable results with a focus on building long-term client partnerships. A pioneer of digital advertising in Brazil, Adriana brings more than 20 years of experience in advertising, branded content, and native advertising. She helped shape early digital initiatives at portals such as IBest and iG, contributing to the evolution of the sector. Recognized by the Native Advertising Institute for two consecutive years as one of Brazil’s “Significant Women in Branded Content”, she also served as a jury member for the 2024 Native Advertising Awards, underscoring her authority and leadership in the field.