Aliza Leferink

Aliza Leferink is the CMO for SodaStream NA, where she leads brand strategy, innovation launches, and integrated demand creation across the U.S. and Canada. She brings over a decade of international marketing experience, having built and scaled brands across North America, Europe, and Africa. Aliza spent nearly nine years at Procter & Gamble, where she held senior marketing roles across Europe and Sub‑Saharan Africa, based in Nigeria, leading Oral Care portfolios in complex, high‑growth markets. She later joined Reckitt, serving as Marketing Director for West Africa before moving into U.S. and Global Marketing leadership roles, where she drove brand growth across multiple categories and markets. Aliza is known for translating consumer insight into commercial impact and leading teams through transformation.