Emma Odendaal

Emma Odendaal is dentsu’s Head of Influence for EMEA, leading a network of more than 100 influencer marketing specialists across 22 markets. She partners closely with media, experiential, and creative teams to design and deliver impactful influencer campaigns for both B2C and B2B brands, bringing together media science and creative storytelling. She is also the architect of the global Dentsu School of Influence, an incubator that empowers emerging creators and nurtures the next generation of talent. Emma’s career is rooted in branded content and influencer marketing, beginning in consumer and custom print publications and guiding their evolution into digital branded content ecosystems. She was a founding member of the IAB Branded Entertainment & Content Committee, helping to set global standards for branded content. She has also served as a mentor with Female Foundry and She Says, initiatives focused on supporting women in marketing and advertising.