Ida Fridh

Ida Fridh leads Aller Creative, overseeing branded content studios in Stockholm, Oslo, Copenhagen, and Helsinki within Aller Media. She directs teams that develop strategic, insight-driven campaigns, connecting brands with audiences through digital platforms, magazines, social media, and live experiences. Ida is recognized for her approachable leadership and commitment to a women-first, user-centric approach, ensuring content resonates authentically while driving brand impact and audience engagement. Her career includes key roles at Disney, Bonnier, and Schibsted, where she refined her skills in creative storytelling and delivering business results. Ida’s ability to blend creativity with measurable outcomes has earned Aller Creative international recognition, including Studio of the Year at the Native Advertising Awards 2025, highlighting her innovative integration of storytelling, data, and brand purpose.