Jess Goodman

Jess Goodman leads the Content Studio at The Business Journals, where she oversees the development of high-quality B2B branded content programs across written, video, and audio platforms. She works closely with clients to define objectives, craft strategic campaigns, and deliver engaging content that drives measurable results. Jess’s leadership spans collaboration with more than 40 sales teams nationwide, emphasizing client-focused solutions that foster exceptional experiences and strong renewal rates. With a solid foundation in journalism across both print and digital media, Jess brings a storytelling-first mindset to branded content. She skillfully blends creativity with data-driven insights, ensuring each campaign resonates with its audience while meeting business goals. Her career reflects a commitment to innovation and partnership, positioning her as a trusted leader in the evolving landscape of content marketing.