Joanna Carrigan

Joanna Carrigan is a senior commercial content leader who specializes in shaping high-impact creative strategies for global publishers. As Global Head of Creative Strategy (maternity cover) at the Financial Times, she leads the strategic creative direction for commercial content, drawing on deep expertise in creative strategy, commercial editorial leadership, publisher commerce and affiliate models, and branded content business development. Over the course of her career, Joanna has built and led high-performing teams across major multinational publishing brands. She has held leadership roles at The Sunday Times, Future PLC, and The Huffington Post, consistently operating at the intersection of editorial excellence and commercial growth. This blend of experience underpins her ability to develop innovative content solutions that serve both audience needs and business objectives.