Lisa Rounds

Lisa Rounds is the editorial director of branded content at Studio MSP, bringing more than 25 years of editorial and content experience to the team. She leads the creation of thoughtful, engaging branded stories, drawing on a global perspective and a keen sense of how to connect audiences with compelling narratives. Her career began at Woman’s Day Magazine in New York and continued at Marie Claire in Paris, where she refined her editorial instincts in fast-paced, international settings. She then broadened her expertise as a bilingual book editor in Buenos Aires, sharpening her storytelling skills across languages and cultures. For the past decade, Lisa has focused on building the in-house branded content studio at Mpls.St.Paul Magazine, shaping its voice and capabilities while collaborating closely with clients to bring their brands to life.