Matthew Renzulli, the Strategy Director of T Brand International, the content studio of New York Times Advertising, leads a global team spanning Paris, London, and Singapore. His role involves distilling complex ideas into simple, inspiring strategies for brands across NYT's cross-platform advertising and storytelling programs.
With over a decade of experience, Matthew has played a key role in several of T Brand's renowned projects, including Google Cloud's digitization program for the NYT Morgue, MassMutual's initiative to uplift 100 Black businesses, Snap's "Taking Gen Z to the Polls," and PayPal's Kindness Contributors column.
Notably, Matthew has contributed to the success of the "Ugly for a Reason" global brand campaign for Birkenstock, showcasing his expertise in innovative and impactful storytelling. His approach to brand storytelling is characterized by curiosity, expansive thinking, and a collaborative spirit, making him a trusted consultant for C-Level/Executive stakeholders and an experienced teacher of the strategy craft. Matthew resides in Paris, France.