Robin Riddle

Robin Riddle is a seasoned content strategy and media executive with more than two decades of experience building and scaling branded content capabilities at leading global publishers. He has been at the forefront of content marketing and native advertising, shaping how brands connect with audiences through editorially driven storytelling that balances journalistic integrity with commercial impact. Over his career, Robin has played pivotal roles in establishing and growing branded content studios at The Economist, The Wall Street Journal, and Time Inc., helping shift traditional advertising models toward insight-driven, content-led solutions that deliver measurable business results and meaningful audience engagement. He frequently shares his expertise at industry events and represented The Wall Street Journal at the inaugural FTC Workshop on Native Advertising, underscoring his influence as a thought leader during a critical period in the evolution of native advertising standards.