Simon Smith

Simon Smith is the Content Director at Harakeke, the in-house creative agency for Stuff, New Zealand’s largest news publisher. In this role, he leads the creative direction and strategic vision for branded content, collaborating closely with brands and editorial teams to develop engaging stories that connect with diverse audiences. Simon combines creativity with commercial insight to ensure each project meets client goals while captivating readers. With over twenty years of experience in branded content across international markets, Simon has established a strong reputation for innovative storytelling. His career demonstrates a consistent dedication to enhancing brand narratives and building meaningful relationships between businesses and their audiences. Simon’s enthusiasm for compelling storytelling continues to inspire both his teams and clients to explore new possibilities in content creation.