Tomas Forsbäck

Tomas Forsbäck is a recognized leader in native advertising and programmatic innovation in Europe, known for combining strategic vision with a pragmatic, results-focused mindset. As a driving force behind Readpeak’s development, he champions a publisher-first approach grounded in transparency, privacy-by-design, and strong direct media partnerships. His work centers on building a more trustworthy, performance-driven native ecosystem that delivers measurable brand impact. Over the course of his career, Tomas has consistently focused on sustainable monetization models that protect editorial integrity while enabling growth for both publishers and advertisers. He plays a key role in elevating industry standards, advocating for solutions that balance commercial outcomes with user trust. By aligning technology, partnerships, and responsible data practices, Tomas continues to shape how native advertising is developed, traded, and measured across the European market.