Winners of the Native Advertising AWARDS 2021 | Native Advertising Institute

Native Advertising AWARDS 2021 Winners

Organisation

Native Advertising Agency/Studio of the Year (under 20 employees)

GOLD:
TV 2 Branded Content

SILVER:
Seznam Brand Studio

BRONZE:
24sata

Native Advertising Agency/Studio of the Year (over 20 employees)

GOLD:
Schibsted Brand Studio

SILVER:
The Huddle Room

BRONZE:
Morning Studio

Native Advertising Platform/Network of the Year

GOLD:
Outbrain

SILVER:
Nativo

BRONZE:
Dianomi

Native Advertising Marketer of the Year

WINNER:
Ante Franotović

FINALISTS:
Josefine Kvarnström
Andy Sitta

Brand of the Year

WINNER:
Equinor

FINALISTS:
Association 'You Are Not Alone'
Svanen

Strategy

Best Native Advertising Strategy

GOLD:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone'

SILVER:
Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

BRONZE:
Campaign: 'Rejsen' (The Journey)
Publisher/Agency: Heartbeats
Brand: DSB

Most Creative Native Advertising Campaign

GOLD:
Campaign: KIDS COOKING SHOW
Publisher/Agency: Aller Media Sweden
Brand: Mora Armatur

SILVER:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

BRONZE:
Campaign: Uncover Art Macao
Publisher/Agency: Morning Studio
Brand: Macao Government Tourism Office

Most Effective Native Advertising Campaign

GOLD:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

SILVER:
Campaign: Take 10 to play
Publisher/Agency: Immediate Media Co
Brand: LEGO

BRONZE:
Campaign: More Than Just Cars
Publisher/Agency: Schibsted Partnerstudio
Brand: Biltema

Best Integrated Program
(Omni-Channel Integration)

GOLD:
Campaign: Blind Gekocht - VELUX - Crossmedia Format Approach
Publisher/Agency: The Pool
Brand: VELUX Belgium

SILVER:
Campaign: #makingmemories
Publisher/Agency: Roularta Brand Studio
Brand: C&A Belgium

BRONZE:
Campaign: An Extraordinary Beginning with Ainu
Publisher/Agency: Sanoma Media
Brand: Ainu

Best Native Advertising Program B2B

GOLD:
Campaign: Lock Down? Stand Up!
Publisher/Agency: Content Republic (Trustmedia)
Brand: De Tijd (The Time) and L’Echo

SILVER:
Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock

BRONZE:
Campaign: Bayanihan Country
Publisher/Agency: The Huddle Room
Brand: San Miguel Foods INC.

Best Native Advertising Program B2C

GOLD:
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

BRONZE:
Campaign: Exclusive Preview Showing of HBO Nordic Series on Ekstra Bladet
Publisher/Agency: Ekstra Bladet/Carat
Brand: HBO Nordic

Best Use of Native Advertising on a Small Budget

GOLD:
Campaign: Living Neighborhoods
Publisher/Agency: Seznam Brand Studio
Brand: Crestyl

SILVER:
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

BRONZE:
Campaign: Driven by Passion
Publisher/Agency: Børsen Creative
Brand: Alfa Romeo/Fiat Denmark

Best Native Advertising User Activation Campaign

GOLD:
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

SILVER:
Campaign: Chill&Grill
Publisher/Agency: 24sata
Brand: Podravka

BRONZE:
Campaign: Sponsors of Brave Campaign
Publisher/Agency: BrandStudio.24
Brand: Adcock Ingram OTC

Best Use of Influencer

GOLD:
Campaign: To Swan - How to Make Swedes More Eco Friendly
Publisher/Agency: Aller Media Sweden
Brand: SVANEN

SILVER:
Campaign: NutriSerye
Publisher/Agency: Huddle Room
Brand: Nutri Chunks Pet Care

BRONZE:
Campaign: Renault Talisman at Forum Alpbach
Publisher/Agency: COPE Content Performance Group
Brand: Renault Österreich GmbH

Best Use of Facebook

GOLD:
Campaign: AgrE-Commerce
Publisher/Agency: The Huddle Room
Brand: BMEG Hogs and Gamefowl Team, San Miguel Foods Inc. / AIBC

SILVER:
Campaign: 11,000+ New customers in one day using native ads
Publisher/Agency: N365 Group
Brand: Lottoland

BRONZE:
Campaign: Plan International Sweden
Publisher/Agency: N365 Group
Brand: Plan International Sweden

Best Use of Youtube

GOLD:
Campaign: DHL 50th Anniversary
Publisher/Agency: CNN Create
Brand: DHL

SILVER:
Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV2 Branded Content and The Drum CPH
Brand: Det Kriminalpræventive Råd

BRONZE:
Campaign: Tea's Diaries
Publisher/Agency: 24sata
Brand: Zvijezda

Best Use of Print Media

GOLD:
Campaign: VDAB
Publisher/Agency: DPG Media NV
Brand: VDAB

SILVER:
Campaign: 5 Companies Radically Shaped by the Faith of Their Owners
Publisher/Agency: Chistianity Today
Brand: C12

BRONZE:
Campaign: An Extraordinary Beginning with Ainu
Publisher/Agency: Sanoma Media
Brand: Ainu

Best Use of AFP Broadcast

GOLD:
Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock

SILVER:
Campaign: Alkohol & Samfund in GO' Morgen og Aften
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Alkohol & Samfund

BRONZE:
Campaign: LG Signature
Publisher/Agency: CNN Create
Brand: LG

Best Use of AFP Web TV

GOLD:
Campaign: Tea's Diaries
Publisher/Agency: 24sata
Brand: Zvijezda

SILVER:
Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health

BRONZE:
Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd

Best Use of Online Media

GOLD:
Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health

SILVER:
Campaign: The mystery of the gray whale
Publisher/Agency: Rossiya Segodnya
Brand: Gazprom Neft

BRONZE:
Campaign: Exclusive Preview Showing of HBO Nordic Series on Ekstra Bladet
Publisher/Agency: Ekstra Bladet/Carat
Brand: HBO Nordic

Best Use of Podcast

GOLD:
Campaign: That's Incredible, by Mamamia for Subaru
Publisher/Agency: Starcom
Brand: Subaru

SILVER:
Campaign: 'Rejsen' (The Journey'
Publisher/Agency: Heartbeats
Brand: DSB

BRONZE:
Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

Best Use of Native Advertising in Email

GOLD:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone'

SILVER:
Campaign: Saxo bank - klar til at påbegynde din investeringsrejse
Publisher/Agency: Passendo
Brand: Saxo bank

Best Use of Infographic

GOLD:
Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo

SILVER:
Campaign: A1 eSports - Gamers in Austria
Publisher/Agency: COPE Content Performance Group
Brand: A1 Telekom Austria AG

Best Use of Video

GOLD:
Campaign: Tokyo's Undying Love For Sport
Publisher/Agency: T Brand Studio
Brand: Tokyo Metropolitan Government

SILVER:
Campaign: DHL 50th Anniversary
Publisher/Agency: CNN Create
Brand: DHL

BRONZE:
Campaign: John Mayer Goes Outside
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover

Best Series of Sponsored Videos

GOLD:
Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd

SILVER:
Campaign: Gala Concert powered by isla® med voice
Publisher/Agency: Ad Alliance
Brand: Isla®

BRONZE:
Campaign: Persevering Preservations: Singapore Stories | Singapore Tourism Board
Publisher/Agency: Morning Studio
Brand: Singapore Tourism Board

Best Series of Sponsored Articles

GOLD:
Campaign: A summer on the road: How we made Circle K the preferred choice for families traveling with children
Publisher/Agency: Schibsted Partnerstudio
Brand: Circle K Norway AS

SILVER:
Campaign: Be(a)ware
Publisher/Agency: 24sata
Brand: Croatian Chamber of Commerce: Association of beer, malt, and hop producers

BRONZE:
Campaign: Discover Slovenia
Publisher/Agency: T Brand Studio
Brand: Slovenian Tourist Board

Best Use of Text

GOLD:
Campaign: The City of Silence
Publisher/Agency: Schibsted Brand Studio
Brand: Renault

SILVER:
Campaign: Living Neighborhoods
Publisher/Agency: Seznam Brand Studio
Brand: Crestyl

BRONZE:
Campaign: Be(a)ware
Publisher/Agency: 24sata
Brand: Croatian Chamber of Commerce: Association of beer, malt, and hop producers

Best Design