Winners of the Native Advertising AWARDS 2021

What is the Native Advertising AWARDS?

With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.

The Native Advertising AWARDS include categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.

All winners were announced on January 27th, 2021 at an online award ceremony. 

Watch the 2021 Award Show

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Native Advertising AWARDS 2021 Winners

Gold — Silver — Bronze

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

GOLD:
TV 2 Branded Content

SILVER:
Seznam Brand Studio

BRONZE:
24sata

Native Advertising Agency/Studio of the Year (over 20 employees)

GOLD:
Schibsted Brand Studio

SILVER:
The Huddle Room

BRONZE:
Morning Studio

Native Advertising Platform/Network of the Year

GOLD:
Outbrain

SILVER:
Nativo

BRONZE:
Dianomi

Native Advertising Marketer of the Year

WINNER:
Ante Franotović

FINALISTS:
Josefine Kvarnström
Andy Sitta

Brand of the Year

WINNER:
Equinor

FINALISTS:
Association 'You Are Not Alone'
Svanen

 
 

STRATEGY

Best Native Advertising Strategy

GOLD:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone'

SILVER:
Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

BRONZE:
Campaign: 'Rejsen' (The Journey)
Publisher/Agency: Heartbeats
Brand: DSB

Most Creative Native Advertising Campaign

GOLD:
Campaign: KIDS COOKING SHOW
Publisher/Agency: Aller Media Sweden
Brand: Mora Armatur

SILVER:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

BRONZE:
Campaign: Uncover Art Macao
Publisher/Agency: Morning Studio
Brand: Macao Government Tourism Office

Most Effective Native Advertising Campaign

GOLD:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

SILVER:
Campaign: Take 10 to play
Publisher/Agency: Immediate Media Co
Brand: LEGO

BRONZE:
Campaign: More Than Just Cars
Publisher/Agency: Schibsted Partnerstudio
Brand: Biltema

Best Integrated Program
(Omni-Channel Integration)

GOLD:
Campaign: Blind Gekocht - VELUX - Crossmedia Format Approach
Publisher/Agency: The Pool
Brand: VELUX Belgium

SILVER:
Campaign: #makingmemories
Publisher/Agency: Roularta Brand Studio
Brand: C&A Belgium

BRONZE:
Campaign: An Extraordinary Beginning with Ainu
Publisher/Agency: Sanoma Media
Brand: Ainu

Best Native Advertising Program B2B

GOLD:
Campaign: Lock Down? Stand Up!
Publisher/Agency: Content Republic (Trustmedia)
Brand: De Tijd (The Time) and L’Echo

SILVER:
Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock

BRONZE:
Campaign: Bayanihan Country
Publisher/Agency: The Huddle Room
Brand: San Miguel Foods INC. 

Best Native Advertising Program B2C

GOLD:
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

SILVER:
Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

BRONZE:
Campaign: Exclusive Preview Showing of HBO Nordic Series on Ekstra Bladet
Publisher/Agency: Ekstra Bladet/Carat 
Brand: HBO Nordic

Best Use of Native Advertising on a Small Budget

GOLD:
Campaign: Living Neighborhoods
Publisher/Agency: Seznam Brand Studio
Brand: Crestyl

SILVER:
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

BRONZE:
Campaign: Driven by Passion
Publisher/Agency: Børsen Creative
Brand: Alfa Romeo/Fiat Denmark

Best Native Advertising User Activation Campaign

GOLD:
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

SILVER:
Campaign: Chill&Grill 
Publisher/Agency: 24sata
Brand: Podravka

BRONZE:
Campaign: Sponsors of Brave Campaign
Publisher/Agency: BrandStudio.24
Brand: Adcock Ingram OTC

Best Use of Influencer

GOLD:
Campaign: To Swan - How to Make Swedes More Eco Friendly
Publisher/Agency: Aller Media Sweden
Brand: SVANEN

SILVER:
Campaign: NutriSerye
Publisher/Agency: Huddle Room
Brand: Nutri Chunks Pet Care

BRONZE:
Campaign: Renault Talisman at Forum Alpbach
Publisher/Agency: COPE Content Performance Group
Brand: Renault Österreich GmbH

Best Use of Facebook

GOLD:
Campaign: AgrE-Commerce
Publisher/Agency: The Huddle Room
Brand: BMEG Hogs and Gamefowl Team, San Miguel Foods Inc. / AIBC

SILVER:
Campaign: 11,000+ New customers in one day using native ads
Publisher/Agency: N365 Group
Brand: Lottoland

BRONZE:
Campaign: Plan International Sweden
Publisher/Agency: N365 Group
Brand: Plan International Sweden

Best Use of Youtube

GOLD:
Campaign: DHL 50th Anniversary
Publisher/Agency: CNN Create
Brand: DHL

SILVER:
Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV2 Branded Content and The Drum CPH
Brand: Det Kriminalpræventive Råd

BRONZE:
Campaign:
Tea's Diaries
Publisher/Agency:
24sata
Brand: 
Zvijezda

Best Use of Print Media

GOLD:
Campaign: VDAB
Publisher/Agency: DPG Media NV
Brand: VDAB

SILVER:
Campaign: 5 Companies Radically Shaped by the Faith of Their Owners
Publisher/Agency: Chistianity Today
Brand: C12

BRONZE:
Campaign: An Extraordinary Beginning with Ainu
Publisher/Agency: Sanoma Media
Brand: Ainu

Best Use of AFP Broadcast

GOLD:
Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock

SILVER:
Campaign: Alkohol & Samfund in GO' Morgen og Aften
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Alkohol & Samfund

BRONZE:
Campaign: LG Signature
Publisher/Agency: CNN Create
Brand: LG

Best Use of AFP Web TV

GOLD:
Campaign: Tea's Diaries
Publisher/Agency: 24sata
Brand: Zvijezda

SILVER:
Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health

BRONZE:
Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd

Best Use of Online Media

GOLD:
Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health

SILVER:
Campaign: The mystery of the gray whale
Publisher/Agency: Rossiya Segodnya
Brand: Gazprom Neft

BRONZE:
Campaign: Exclusive Preview Showing of HBO Nordic Series on Ekstra Bladet
Publisher/Agency: Ekstra Bladet/Carat
Brand: HBO Nordic

Best Use of Podcast

GOLD:
Campaign: That's Incredible, by Mamamia for Subaru
Publisher/Agency: Starcom
Brand: Subaru

SILVER:
Campaign: 'Rejsen' (The Journey'
Publisher/Agency: Heartbeats
Brand: DSB

BRONZE:
Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

Best Use of Native Advertising in Email

GOLD:
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone'

SILVER:
Campaign: Saxo bank - klar til at påbegynde din investeringsrejse
Publisher/Agency: Passendo
Brand: Saxo bank

 

Best Use of Infographic

GOLD:
Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo

SILVER:
Campaign: A1 eSports - Gamers in Austria
Publisher/Agency: COPE Content Performance Group
Brand: A1 Telekom Austria AG

Best Use of Video

GOLD:
Campaign: Tokyo's Undying Love For Sport
Publisher/Agency: T Brand Studio
Brand: Tokyo Metropolitan Government

SILVER:
Campaign: DHL 50th Anniversary
Publisher/Agency: CNN Create
Brand: DHL

BRONZE:
Campaign: John Mayer Goes Outside
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover

Best Series of Sponsored Videos

GOLD:
Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd

SILVER:
Campaign: Gala Concert powered by isla® med voice
Publisher/Agency: Ad Alliance
Brand: Isla®

BRONZE:
Campaign: Persevering Preservations: Singapore Stories | Singapore Tourism Board
Publisher/Agency: Morning Studio
Brand: Singapore Tourism Board

Best Series of Sponsored Articles

GOLD:
Campaign: A summer on the road: How we made Circle K the preferred choice for families traveling with children
Publisher/Agency: Schibsted Partnerstudio
Brand: Circle K Norway AS

SILVER:
Campaign: Be(a)ware
Publisher/Agency: 24sata
Brand: Croatian Chamber of Commerce: Association of beer, malt, and hop producers

BRONZE:
Campaign: Discover Slovenia
Publisher/Agency: T Brand Studio
Brand: Slovenian Tourist Board

Best Use of Text

GOLD:
Campaign: The City of Silence
Publisher/Agency: Schibsted Brand Studio
Brand: Renault

SILVER:
Campaign: Living Neighborhoods
Publisher/Agency: Seznam Brand Studio
Brand: Crestyl

BRONZE:
Campaign: Be(a)ware
Publisher/Agency: 24sata
Brand: Croatian Chamber of Commerce: Association of beer, malt, and hop producers

Best Design

GOLD:
Campaign:  Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo

SILVER:
Campaign: A1 eSports - Gamers in Austria
Publisher/Agency: COPE Content Performance Group
Brand: A1 Telekom Austria AG

BRONZE:
Campaign: A Million More: Volvo Cars
Publisher/Agency: Schibsted Brand Studio
Brand: Volvo Cars