Native Advertising AWARDS 2022 Winners

What is the Native Advertising AWARDS?

With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.

The Native Advertising AWARDS include categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.

All winners were announced on March 9th, 2022 at an online award ceremony.

Best Native Advertising Strategy

GOLD:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia

SILVER:
Campaign: The Swedish Forest
Publisher/Agency: Schibsted Marketing Services AB and Tre Kronor Media Agency
Brand: Svenska Skogen

BRONZE:
Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery

Most Creative Native Advertising Campaign

GOLD:
Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom

SILVER:
Campaign: How Amedia used visuals and a new editorial tool to engage readers in The Battle of the Boroughs
Publisher/Agency: Amedia Innholdsbyrå and PHD
Brand: Extra/Coop Øst SA

BRONZE:
Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia

Most Effective Native Advertising Campaign

GOLD:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

SILVER:
Campaign: Going to the EURO
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

BRONZE:
Campaign: Use Solar, Save Money
Publisher/Agency: Outbrain
Brand: MVF

Best Integrated Program
(Omni-Channel Integration)

GOLD:
Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand: Folkspel

SILVER:
Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom

BRONZE:
Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet

Best Native Advertising Program B2B

GOLD:
Campaign: NI and WP Creative Group at The Washington Post
Publisher/Agency: WP Creative Group, The Washington Post
Brand: NI

SILVER:
Campaign: American Metamorphosis Season
Publisher/Agency: Re:think, The Atlantic
Brand: Boston Consulting Group

BRONZE:
Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

Best Native Advertising Program B2C

GOLD:
Campaign: The Regeneration of Travel
Publisher/Agency: WP Creative Group at The Washington Post and M1M
Brand: Marriott

SILVER:
Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand:Folkspel

BRONZE:
Campaign: TENA breaks Taboo: “I Will Be Me”
Publisher/Agency: Storybook and Publicis with Mette Helena/Boom Agency
Brand: TENA/ESSITY

Best Use of Native Advertising on a Small Budget

GOLD:
Campaign: Kids & Money
Publisher/Agency: Seznam Brand Studio, and SYMBIO
Brand: The Czech National Bank

SILVER:
Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

BRONZE:
Campaign: Din Elon: "Your Elon Chef"
Publisher/Agency: Bonnier News Brand Studio
Brand: Din Elon

Best Native Advertising User Activation Campaign

GOLD:
Campaign: Thirst for Exercise
Publisher/Agency: Seznam Brand Studio and WMC | Grey
Brand: Rajec

SILVER:
Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia

BRONZE:
Campaign: Cheezee Tiktok Hashtag Challeng
Publisher/Agency: The Huddle Room
Brand: Magnolia Cheezee

Best Use of Influencer

GOLD:
Campaign: Årets Anders/The Anders Award
Publisher/Agency: Berlingske Media, Anders Hemmingsen, and Nord DDB Copenhagen
Brand: McDonald's

SILVER:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

BRONZE:
Campaign: TENA breaks Taboo: “I Will Be Me”
Publisher/Agency: Storybook and Publicis with Mette Helena/Boom Agency
Brand: TENA/ESSITY

Best Use of Facebook

GOLD:
Campaign: SIS Sessions
Publisher/Agency: The Huddle Room
Brand: Physiogel, Zuellig Pharma Corporation

SILVER:
Campaign: Dina Ögon, Your Eyes
Publisher/Agency: N365 Group
Brand: Bausch + Lomb

BRONZE:
Campaign: Shape of You
Publisher/Agency: 24sata
Brand: Answear

Best Use of Youtube

GOLD:
Campaign: Uppdrag Mat, Mission Food
Publisher/Agency: Schibsted Brand Studio
Brand: Grohe, McDonald´s, Best Secret, Philips, El Taco Truck, Proviva, Coca-Cola and NordVPN

SILVER:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia

BRONZE:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Best Use of Print Media

GOLD:
Campaign: KPMG - The Sustainability Guide
Publisher/Agency: Roularta Brand Studio
Brand: KPMG

SILVER:
Campaign: Valen Shopping Mall: "Palmbladet"
Publisher/Agency: Bonnier News Brand Studio
Brand: Valengallerian/Point Properties

BRONZE:
Campaign: Bol.com & Billie
Publisher/Agency: Mediahuis and Billie Ads & Data Brand
Brand: Bol.com

Best Use of AFP Broadcast

GOLD:
Campaign: The Super Merchants
Publisher/Agency: Sanoma Media Finland, Hasan, Dagmar and Yellow Film
Brand: Kesko/K-Supermarket

SILVER:
Campaign: Follow the Food Season 2
Publisher/Agency: BBC Storyworks and Ogilvy
Brand: Corteva Agriscience

BRONZE:
Campaign: Alkohol & Samfund and Trygfonden
Publisher/Agency: TV 2 Branded Content, Drum CPH and PHD Media
Brand: Alkohol & Samfund and Trygfonden

Best Use of AFP Web TV

GOLD:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

SILVER:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia

BRONZE:
Campaign: Foodie’s Czechlist
Publisher/Agency: Seznam Brand Studio
Brand: CzechTourism

Best Use of Online Media

GOLD:
Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery

SILVER:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia

BRONZE:
Campaign: Life in Front of the Prison Bars
Publisher/Agency: Ekstra Bladet & Signifly
Brand: Kriminalforsorgen (The Danish Prison and Probation Service)

Best Use of Podcast

GOLD:
Campaign: Project ARI
Publisher/Agency: Nova Podcasts and UM
Brand: Department of Social Services, Australia

SILVER:
Campaign: The Delivery Room
Publisher/Agency: Mamamia Media Group
Brand: Elevit/Bayer Pharmaceuticals

BRONZE:
Campaign: One Million Lives Saved - Now Volvo Wants to Save a Million More
Publisher/Agency: Schibsted Partnerstudio and Mindshare
Brand: Volvo Car Norway

Best Use of Infographic

GOLD:
Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet

SILVER:
Campaign: Vax Facts
Publisher/Agency: The Guardian Labs, The Guardian
Brand: Novavax

BRONZE:
Campaign: The Smallest in the Family? The Greatest Science
Publisher/Agency: Czech News Center, a.s.
Brand: Hero Czech s.r.o. and Sunar

Best Use of Video

GOLD:
Campaign: Saving Ithaca’s Seas
Publisher/Agency: BBC StoryWorks, BBC Global News and Havas Media Germany
Brand: Hyundai Motor Europe

SILVER:
Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom

BRONZE:
Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel

Best Series of Sponsored Videos

GOLD:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

SILVER:
Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel

BRONZE:
Campaign: Digital Tryghed - Digital Safety
Publisher/Agency: TV 2 Branded Content, Drum CPH and OMD Media
Brand: Telenor NetSikker

Best Series of Sponsored Articles

GOLD:
Campaign: Art is Coming Home
Publisher/Agency: Amedia Innholdsbyrå and Trigger Oslo
Brand: National Museum of Art, Oslo

SILVER:
Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

BRONZE:
Campaign: Heat Map of Future Job Skills
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: A1 Croatia

Best Use of Text

GOLD:
Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

SILVER:
Campaign: The Most Beautiful Job in The World (SOS mom)
Publisher/Agency: 24sata
Brand: SOS Dječje selo Hrvatska

BRONZE:
Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

Best Design

GOLD:
Campaign: The Changing Roles of Caregiving
Publisher/Agency: Red Border by TIME
Brand: AARP

SILVER:
Campaign: Journey for Freedom
Publisher/Agency: Seznam Brand Studio
Brand: Heffron

BRONZE:
Campaign: Clean Waterways
Publisher/Agency: Morning Studio, South China Morning Post
Brand: HSBC Clean Waterways Programme

Best Research Project

GOLD:
Campaign: Fused Research in a Time of Data Confusion
Publisher/Agency: Hyper Buzzle and The Huddle Room
Brand: Fused Research

SILVER:
Campaign: Flying Home for Christmas
Publisher/Agency: Ekstra Bladet
Brand: DAT (Danish Air Transportation)

BRONZE:
Campaign: The Business Journals and Sandy Spring Bank
Publisher/Agency: ACBJ Research and ACBJ Content Studio
Brand: Sandy Spring Bank

Best Use of Instagram

GOLD:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia

SILVER:
Campaign: Ugly as F*ck
Publisher/Agency: Into Kustannus
Brand: A-lehdet

BRONZE:
Campaign: Nina Masterclass
Publisher/Agency: DPG Media
Brand: DPG Media & Ici Paris XL

Winners of the Native Advertising AWARDS 2022

What is the Native Advertising AWARDS?

Watch the 2022 Award Show