Winners of the Native Advertising Awards 2022

Native Advertising Agency/Studio of the Year (under 20 employees)

  • GOLD: Ekstra Bladet Native Studio
  • SILVER: BrandStudio24 - Media24
  • BRONZE: Alma Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

  • GOLD: Seznam Brand Studio
  • SILVER: The Huddle Room
  • BRONZE: Bonnier News Brand Studio

Native Advertising Platform/Network of the Year

  • GOLD: Strossle Marketplace
  • SILVER: Outbrain
  • BRONZE: TAN, The Attention Network, Nativo

Native Advertising Marketer of the Year

  • WINNER: Tim Clark, SAP
  • FINALISTS:
    • Andy Sitta, Seznam Brand Studio
    • Eugene Manalo, The Huddle Room

Brand of the Year

  • WINNER: The National Museum of Art, Oslo
  • FINALISTS:
    • Hyundai Motor
    • A1 Slovenia

Best Native Advertising Strategy

GOLD: 
Campaign: Joonglaa 
Publisher/Agency: Žurnal24 
Brand: A1 Slovenia

SILVER: 
Campaign: The Swedish Forest 
Publisher/Agency: Schibsted Marketing Services AB and Tre Kronor Media Agency 
Brand: Svenska Skogen

BRONZE: 
Campaign: Let the Dice Roll Remain Fun 
Publisher/Agency: 24sata 
Brand: Croatian Lottery

Most Creative Native Advertising Campaign

GOLD: 
Campaign: 5G Unboxing 
Publisher/Agency: C3 Croatia - 01 Content & Technology 
Brand: Croatian Telecom

SILVER: 
Campaign: How Amedia used visuals and a new editorial tool to engage readers in The Battle of the Boroughs 
Publisher/Agency: Amedia Innholdsbyrå and PHD 
Brand: Extra/Coop Øst SA

BRONZE: 
Campaign: I'm Wearing Culture 
Publisher/Agency: Telegram Media Grupa 
Brand: Zagreb’s Museum and Designer Outlet Croatia

Most Effective Native Advertising Campaign

GOLD: 
Campaign: TikTok Talent Show 
Publisher/Agency: 24sata 
Brand: A1 Croatia

SILVER: 
Campaign: Going to the EURO 
Publisher/Agency: Seznam Brand Studio 
Brand: Hyundai

BRONZE: 
Campaign: Use Solar, Save Money 
Publisher/Agency: Outbrain 
Brand: MVF

Best Integrated Program (Omni-Channel Integration)

GOLD: 
Campaign: Folkspel 
Publisher/Agency: Bonnier News Brand Studio 
Brand: Folkspel

SILVER: 
Campaign: 5G Unboxing 
Publisher/Agency: C3 Croatia - 01 Content & Technology 
Brand:Croatian Telecom

BRONZE: 
Campaign: The Moon is Leaving Us 
Publisher/Agency: Morning Studio, South China Morning 
Brand: Audemars Piguet

Best Native Advertising Program B2B

GOLD: 
Campaign: NI and WP Creative Group at The Washington Post 
Publisher/Agency: WP Creative Group, The Washington Post 
Brand: NI

SILVER: 
Campaign: American Metamorphosis Season 
Publisher/Agency: Re:think, The Atlantic 
Brand: Boston Consulting Group

BRONZE: 
Campaign: Blow Away Complexity: How to B2B on Tabloid Media 
Publisher/Agency: Ekstra Bladet and Make Sense 
Brand: D4

Best Native Advertising Program B2C

GOLD: 
Campaign: Marriott and WP Creative Group at The Washington Post 
Publisher/Agency: WP Creative Group at The Washington Post 
Brand: Marriott

SILVER: 
Campaign: Folkspel 
Publisher/Agency: Bonnier News Brand Studio 
Brand:Folkspel

BRONZE: 
Campaign: TENA breaks Taboo: “I  Will Be Me” 
Publisher/Agency: Storybook and Publicis with Mette Helena/Boom Agency 
Brand: TENA/ESSITY

Best Use of Native Advertising on a Small Budget

GOLD: 
Campaign: Kids & Money 
Publisher/Agency: Seznam Brand Studio, and SYMBIO 
Brand: The Czech National Bank

SILVER: 
Campaign: Blow Away Complexity: How to B2B on Tabloid Media 
Publisher/Agency: Ekstra Bladet and Make Sense 
Brand: D4

BRONZE: 
Campaign: Din Elon: "Your Elon Chef" 
Publisher/Agency: Bonnier News Brand Studio 
Brand: Din Elon

Best Native Advertising User Activation Campaign

GOLD: 
Campaign: Thirst for Exercise 
Publisher/Agency: Seznam Brand Studio and WMC | Grey 
Brand: Rajec

SILVER: 
Campaign: I'm Wearing Culture 
Publisher/Agency: Telegram Media Grupa 
Brand: Zagreb’s Museum and Designer Outlet Croatia

BRONZE: 
Campaign: Cheezee Tiktok Hashtag Challeng 
Publisher/Agency: The Huddle Room 
Brand: Magnolia Cheezee

Best Use of Influencer

GOLD: 
Campaign: Årets Anders/The Anders Award 
Publisher/Agency: Berlingske Media, Anders Hemmingsen, and Nord DDB Copenhagen 
Brand: McDonald's

SILVER: 
Campaign: TikTok Talent Show 
Publisher/Agency: 24sata 
Brand: A1 Croatia

BRONZE: 
Campaign: TENA breaks Taboo: “I Will Be Me” 
Publisher/Agency: Storybook and Publicis with Mette Helena/Boom Agency 
Brand: TENA/ESSITY

Best Use of Facebook

GOLD: 
Campaign: SIS Sessions 
Publisher/Agency: The Huddle Room 
Brand: Physiogel, Zuellig Pharma Corporation

SILVER: 
Campaign: Dina Ögon, Your Eyes 
Publisher/Agency: N365 Group 
Brand: Bausch + Lomb

BRONZE: 
Campaign: Shape of You 
Publisher/Agency: 24sata 
Brand: Answear

Best Use of Youtube

GOLD: 
Campaign: Uppdrag Mat, Mission Food 
Publisher/Agency: Schibsted Brand Studio 
Brand: Grohe, McDonald´s, Best Secret, Philips, El Taco Truck, Proviva, Coca-Cola and NordVPN

SILVER: 
Campaign: Joonglaa 
Publisher/Agency: Žurnal24 
Brand: A1 Slovenia

BRONZE: 
Campaign: TikTok Talent Show 
Publisher/Agency: 24sata 
Brand: A1 Croatia

Best Use of Print Media

GOLD: 
Campaign: KPMG - The Sustainability Guide 
Publisher/Agency: Roularta Brand Studio 
Brand: KPMG

SILVER: 
Campaign: Valen Shopping Mall: "Palmbladet" 
Publisher/Agency: Bonnier News Brand Studio 
Brand: Valengallerian/Point Properties

BRONZE: 
Campaign: Bol.com & Billie 
Publisher/Agency: Mediahuis and Billie Ads & Data Brand 
Brand: Bol.com

Best Use of AFP Broadcast

GOLD: 
Campaign: The Super Merchants 
Publisher/Agency: Sanoma Media Finland, Hasan, Dagmar and Yellow Film 
Brand: Kesko/K-Supermarket

SILVER: 
Campaign: Follow the Food Season 2 
Publisher/Agency: BBC Storyworks and Ogilvy 
Brand: Corteva Agriscience

BRONZE: 
Campaign: Alkohol & Samfund and Trygfonden 
Publisher/Agency: TV 2 Branded Content, Drum CPH and PHD Media 
Brand: Alkohol & Samfund and Trygfonden

Best Use of AFP Web TV

GOLD: 
Campaign: TikTok Talent Show 
Publisher/Agency: 24sata 
Brand: A1 Croatia

SILVER: 
Campaign: Joonglaa 
Publisher/Agency: Žurnal24 
Brand: A1 Slovenia

BRONZE: 
Campaign: Foodie’s Czechlist 
Publisher/Agency: Seznam Brand Studio 
Brand: CzechTourism

Best Use of Online Media

GOLD: 
Campaign: Let the Dice Roll Remain Fun 
Publisher/Agency: 24sata 
Brand: Croatian Lottery

SILVER: 
Campaign: Joonglaa 
Publisher/Agency: Žurnal24 
Brand: A1 Slovenia

BRONZE: 
Campaign: Life in Front of the Prison Bars 
Publisher/Agency: Ekstra Bladet & Signifly 
Brand: Kriminalforsorgen (The Danish Prison and Probation Service)

Best Use of Podcast

GOLD: 
Campaign: Project ARI 
Publisher/Agency: Nova Podcasts and UM 
Brand: Department of Social Services, Australia

SILVER: 
Campaign: The Delivery Room 
Publisher/Agency: Mamamia Media Group 
Brand: Elevit/Bayer Pharmaceuticals

BRONZE: 
Campaign: One Million Lives Saved - Now Volvo Wants to Save a Million More  
Publisher/Agency: Schibsted Partnerstudio and Mindshare 
Brand: Volvo Car Norway

Best Use of Infographic

GOLD: 
Campaign: The Moon is Leaving Us 
Publisher/Agency: Morning Studio, South China Morning 
Brand: Audemars Piguet

SILVER: 
Campaign: Vax Facts 
Publisher/Agency: The Guardian Labs, The Guardian 
Brand: Novavax

BRONZE: 
Campaign: The Smallest in the Family? The Greatest Science 
Publisher/Agency: Czech News Center, a.s. 
Brand: Hero Czech s.r.o. and Sunar

Best Use of Video

GOLD: 
Campaign: Saving Ithaca’s Seas 
Publisher/Agency: BBC StoryWorks, BBC Global News and Havas Media Germany 
Brand: Hyundai Motor Europe

SILVER: 
Campaign: 5G Unboxing 
Publisher/Agency: C3 Croatia - 01 Content & Technology 
Brand: Croatian Telecom

BRONZE: 
Campaign: The Storytellers 
Publisher/Agency: Aller Media Production and OTW 
Brand: Storytel

Best Series of Sponsored Videos

GOLD: 
Campaign: TikTok Talent Show 
Publisher/Agency: 24sata 
Brand: A1 Croatia

SILVER: 
Campaign: The Storytellers 
Publisher/Agency: Aller Media Production and OTW 
Brand: Storytel

BRONZE: 
Campaign: Digital Tryghed - Digital Safety 
Publisher/Agency: TV 2 Branded Content, Drum CPH and OMD Media 
Brand: Telenor NetSikker

Best Series of Sponsored Articles 
GOLD: 
Campaign: Art is Coming Home 
Publisher/Agency: Amedia Innholdsbyrå and Trigger Oslo 
Brand: National Museum of Art, Oslo

SILVER: 
Campaign: An Innovative Multilingual Universe on Norway's Largest News Site 
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS 
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

BRONZE: 
Campaign: Heat Map of Future Job Skills 
Publisher/Agency: C3 Croatia - 01 Content & Technology 
Brand: A1 Croatia

Best Use of Text

GOLD: 
Campaign: An Innovative Multilingual Universe on Norway's Largest News Site 
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS 
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

SILVER: 
Campaign: The Most Beautiful Job in The World (SOS mom) 
Publisher/Agency: 24sata 
Brand: SOS Dječje selo Hrvatska

BRONZE: 
Campaign: Blow Away Complexity: How to B2B on Tabloid Media 
Publisher/Agency: Ekstra Bladet and Make Sense 
Brand: D4

Best Design

GOLD: 
Campaign: The Changing Roles of Caregiving 
Publisher/Agency: Red Border by TIME 
Brand: AARP

SILVER: 
Campaign: Journey for Freedom 
Publisher/Agency: Seznam Brand Studio 
Brand: Heffron

BRONZE: 
Campaign: Clean Waterways 
Publisher/Agency: Morning Studio, South China Morning Post 
Brand: HSBC Clean Waterways Programme

Best Research Project

GOLD: 
Campaign: Fused Research in a Time of Data Confusion 
Publisher/Agency: Hyper Buzzle and The Huddle Room 
Brand: Fused Research

SILVER: 
Campaign: Flying Home for Christmas 
Publisher/Agency: Ekstra Bladet 
Brand: DAT (Danish Air Transportation)

BRONZE: 
Campaign: The Business Journals and Sandy Spring Bank 
Publisher/Agency: ACBJ Research and ACBJ Content Studio 
Brand: Sandy Spring Bank

Best Use of Instagram

GOLD: 
Campaign: Joonglaa 
Publisher/Agency: Žurnal24 
Brand: A1 Slovenia

SILVER: 
Campaign: Ugly as F*ck 
Publisher/Agency: Into Kustannus 
Brand: A-lehdet

BRONZE: 
Campaign: Nina Masterclass 
Publisher/Agency: DPG Media 
Brand: DPG Media & Ici Paris XL