With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.
The Native Advertising AWARDS include categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.
All winners were announced on March 9th, 2022 at an online award ceremony.
GOLD:
Ekstra Bladet Native Studio
SILVER:
BrandStudio24 - Media24
BRONZE:
Alma Brand Studio
GOLD:
Seznam Brand Studio
SILVER:
The Huddle Room
BRONZE:
Bonnier News Brand Studio
GOLD:
Strossle Marketplace
SILVER:
Outbrain
BRONZE:
TAN, The Attention Network
WINNER:
Tim Clark, SAP
FINALISTS:
Andy Sitta, Seznam Brand Studio
Eugene Manalo, The Huddle Room
WINNER:
The National Museum of Art, Oslo
FINALISTS:
Hyundai Motor
A1 Slovenia
GOLD:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia
SILVER:
Campaign: The Swedish Forest
Publisher/Agency: Schibsted Marketing Services AB and Tre Kronor Media Agency
Brand: Svenska Skogen
BRONZE:
Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery
GOLD:
Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom
SILVER:
Campaign: How Amedia used visuals and a new editorial tool to engage readers in The Battle of the Boroughs
Publisher/Agency: Amedia Innholdsbyrå and PHD
Brand: Extra/Coop Øst SA
BRONZE:
Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia
GOLD:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia
SILVER:
Campaign: Going to the EURO
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai
BRONZE:
Campaign: Use Solar, Save Money
Publisher/Agency: Outbrain
Brand: MVF
GOLD:
Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand: Folkspel
SILVER:
Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom
BRONZE:
Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet
GOLD:
Campaign: NI and WP Creative Group at The Washington Post
Publisher/Agency: WP Creative Group, The Washington Post
Brand: NI
SILVER:
Campaign: American Metamorphosis Season
Publisher/Agency: Re:think, The Atlantic
Brand: Boston Consulting Group
BRONZE:
Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4
GOLD:
Campaign: The Regeneration of Travel
Publisher/Agency: WP Creative Group at The Washington Post and M1M
Brand: Marriott
SILVER:
Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand:Folkspel
BRONZE:
Campaign: TENA breaks Taboo: “I Will Be Me”
Publisher/Agency: Storybook and Publicis with Mette Helena/Boom Agency
Brand: TENA/ESSITY
GOLD:
Campaign: Kids & Money
Publisher/Agency: Seznam Brand Studio, and SYMBIO
Brand: The Czech National Bank
SILVER:
Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4
BRONZE:
Campaign: Din Elon: "Your Elon Chef"
Publisher/Agency: Bonnier News Brand Studio
Brand: Din Elon
GOLD:
Campaign: Thirst for Exercise
Publisher/Agency: Seznam Brand Studio and WMC | Grey
Brand: Rajec
SILVER:
Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia
BRONZE:
Campaign: Cheezee Tiktok Hashtag Challeng
Publisher/Agency: The Huddle Room
Brand: Magnolia Cheezee
GOLD:
Campaign: Årets Anders/The Anders Award
Publisher/Agency: Berlingske Media, Anders Hemmingsen, and Nord DDB Copenhagen
Brand: McDonald's
SILVER:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia
BRONZE:
Campaign: TENA breaks Taboo: “I Will Be Me”
Publisher/Agency: Storybook and Publicis with Mette Helena/Boom Agency
Brand: TENA/ESSITY
GOLD:
Campaign: SIS Sessions
Publisher/Agency: The Huddle Room
Brand: Physiogel, Zuellig Pharma Corporation
SILVER:
Campaign: Dina Ögon, Your Eyes
Publisher/Agency: N365 Group
Brand: Bausch + Lomb
BRONZE:
Campaign: Shape of You
Publisher/Agency: 24sata
Brand: Answear
GOLD:
Campaign: Uppdrag Mat, Mission Food
Publisher/Agency: Schibsted Brand Studio
Brand: Grohe, McDonald´s, Best Secret, Philips, El Taco Truck, Proviva, Coca-Cola and NordVPN
SILVER:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia
BRONZE:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia
GOLD:
Campaign: KPMG - The Sustainability Guide
Publisher/Agency: Roularta Brand Studio
Brand: KPMG
SILVER:
Campaign: Valen Shopping Mall: "Palmbladet"
Publisher/Agency: Bonnier News Brand Studio
Brand: Valengallerian/Point Properties
BRONZE:
Campaign: Bol.com & Billie
Publisher/Agency: Mediahuis and Billie Ads & Data Brand
Brand: Bol.com
GOLD:
Campaign: The Super Merchants
Publisher/Agency: Sanoma Media Finland, Hasan, Dagmar and Yellow Film
Brand: Kesko/K-Supermarket
SILVER:
Campaign: Follow the Food Season 2
Publisher/Agency: BBC Storyworks and Ogilvy
Brand: Corteva Agriscience
BRONZE:
Campaign: Alkohol & Samfund and Trygfonden
Publisher/Agency: TV 2 Branded Content, Drum CPH and PHD Media
Brand: Alkohol & Samfund and Trygfonden
GOLD:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia
SILVER:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia
BRONZE:
Campaign: Foodie’s Czechlist
Publisher/Agency: Seznam Brand Studio
Brand: CzechTourism
GOLD:
Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery
SILVER:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia
BRONZE:
Campaign: Life in Front of the Prison Bars
Publisher/Agency: Ekstra Bladet & Signifly
Brand: Kriminalforsorgen (The Danish Prison and Probation Service)
GOLD:
Campaign: Project ARI
Publisher/Agency: Nova Podcasts and UM
Brand: Department of Social Services, Australia
SILVER:
Campaign: The Delivery Room
Publisher/Agency: Mamamia Media Group
Brand: Elevit/Bayer Pharmaceuticals
BRONZE:
Campaign: One Million Lives Saved - Now Volvo Wants to Save a Million More
Publisher/Agency: Schibsted Partnerstudio and Mindshare
Brand: Volvo Car Norway
GOLD:
Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet
SILVER:
Campaign: Vax Facts
Publisher/Agency: The Guardian Labs, The Guardian
Brand: Novavax
BRONZE:
Campaign: The Smallest in the Family? The Greatest Science
Publisher/Agency: Czech News Center, a.s.
Brand: Hero Czech s.r.o. and Sunar
GOLD:
Campaign: Saving Ithaca’s Seas
Publisher/Agency: BBC StoryWorks, BBC Global News and Havas Media Germany
Brand: Hyundai Motor Europe
SILVER:
Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom
BRONZE:
Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel
GOLD:
Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia
SILVER:
Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel
BRONZE:
Campaign: Digital Tryghed - Digital Safety
Publisher/Agency: TV 2 Branded Content, Drum CPH and OMD Media
Brand: Telenor NetSikker
GOLD:
Campaign: Art is Coming Home
Publisher/Agency: Amedia Innholdsbyrå and Trigger Oslo
Brand: National Museum of Art, Oslo
SILVER:
Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health
BRONZE:
Campaign: Heat Map of Future Job Skills
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: A1 Croatia
GOLD:
Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health
SILVER:
Campaign: The Most Beautiful Job in The World (SOS mom)
Publisher/Agency: 24sata
Brand: SOS Dječje selo Hrvatska
BRONZE:
Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4
GOLD:
Campaign: The Changing Roles of Caregiving
Publisher/Agency: Red Border by TIME
Brand: AARP
SILVER:
Campaign: Journey for Freedom
Publisher/Agency: Seznam Brand Studio
Brand: Heffron
BRONZE:
Campaign: Clean Waterways
Publisher/Agency: Morning Studio, South China Morning Post
Brand: HSBC Clean Waterways Programme
GOLD:
Campaign: Fused Research in a Time of Data Confusion
Publisher/Agency: Hyper Buzzle and The Huddle Room
Brand: Fused Research
SILVER:
Campaign: Flying Home for Christmas
Publisher/Agency: Ekstra Bladet
Brand: DAT (Danish Air Transportation)
BRONZE:
Campaign: The Business Journals and Sandy Spring Bank
Publisher/Agency: ACBJ Research and ACBJ Content Studio
Brand: Sandy Spring Bank
GOLD:
Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1 Slovenia
SILVER:
Campaign: Ugly as F*ck
Publisher/Agency: Into Kustannus
Brand: A-lehdet
BRONZE:
Campaign: Nina Masterclass
Publisher/Agency: DPG Media
Brand: DPG Media & Ici Paris XL
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