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Winners of the Native Advertising Awards 2023

Watch the 2023 Award Show

What is the Native Advertising Awards?

With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.

The Native Advertising Awards include categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.

All winners were announced on May 10th, 2023 at an online award ceremony. 

GOLD BADGE 🌟
SILVER BADGE 🌟
BRONZE BADGE 🌟

Native Advertising AWARDS 2023 Winners

Gold — Silver — Bronze

 

Native Advertising Agency/Studio of the Year (under 20 employees)

GOLD:
Adspace Studio - Media24

SILVER:
Ekstra Bladet Brand Stories

BRONZE:
Delfi Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

GOLD:
BBC Storyworks

SILVER:
Schibsted Brand Studio

BRONZE:
Seznam Brand Studio

Native Advertising Platform/Network of the Year

GOLD:
Outbrain

SILVER:
|related| smart native ad platform

BRONZE:
Readpeak

Native Advertising Marketer of the Year

WINNER:

Andy Sitta, Seznam Brand Studio

FINALISTS:

Richard Pattinson, BBC StoryWorks

Annie Granatstein, Marriott

Best Native Advertising Strategy

GOLD:
Campaign: XL-Hjälpen
Publisher/Agency: Bonnier News Brand Studio
Brand: XL-BYGG

SILVER:
Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

BRONZE:
Campaign: A Toy Storie
Publisher/Agency: Schibsted Partnerstudio
Brand: Kondomeriet AS

Most Creative Native Advertising Campaign

GOLD:
Campaign: MEŠTAR 
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

SILVER:
Campaign: Hungry for Love
Publisher/Agency: Aller Media Creative Studio, Hänt.se and OTW
Brand: LIDL

BRONZE:
Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

Most Effective Native Advertising Campaign

GOLD:
Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy

SILVER:
Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

BRONZE:
Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Best Integrated Program
(Omni-Channel Integration)

GOLD:
Campaign: Freely and Actively through Austria
Publisher/Agency: Seznam Brand Studio
Brand: Österreich Werbung

SILVER:
Campaign: Case Danske - Let's talk about financial peace of mind
Publisher/Agency: Sanoma Media Finland
Brand: Danske Bank

BRONZE:
Campaign: ENI
Publisher/Agency: CairoRCS Studio 
Brand: ENI

Best Native Advertising Program B2B

GOLD:
Campaign: Hybrid Is How
Publisher/Agency: WP Creative Group, The Washington Post
Brand: Cisco

SILVER:
Campaign: Ahead of the curve: Meta x Dagbladet Børsen
Publisher/Agency: Meta Denmark and Dagbladet Børsen
Brand: Meta

BRONZE:
Campaign: Business briefs
Publisher/Agency: The Guardian US/The Guardian Labs
Brand: Amazon Web Services

Best Native Advertising Program B2C

GOLD:
Campaign: In Pursuit of Wellness
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Myndstream

SILVER:
Campaign: On Running Explainer Series
Publisher/Agency: The Explainer Studio at Vox Creative, Vox Media
Brand: On

BRONZE:
Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Best Use of Native Advertising on a Small Budget

GOLD:
Campaign: MEŠTAR
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

SILVER:
Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy

BRONZE:
Campaign: Case SKiB – Mythbusting in two languages!
Publisher/Agency: Sanoma Media Finland and Staart Oy
Brand: SKiB

Best Native Advertising User Activation Campaign

GOLD:
Campaign: Velo Veilig Vlaanderen
Publisher/Agency: DPG Media
Brand: HLN and P&V

SILVER:
Campaign: How to Tame a Dragon on a Small Budget
Publisher/Agency: Ekstra Bladet Brand Stories / Carat Denmark
Brand: HBO Max

BRONZE:
Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans

Best Use of Influencer

GOLD:
Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

SILVER:
Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans

BRONZE:
Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara

Best Use of Facebook

GOLD:
Campaign: Unibet - Gameday med Glenn
Publisher/Agency: Bonnier News Brand Studio
Brand: Unibet

SILVER:
Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Best Use of Youtube

GOLD:
Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy

Best Use of Print Media

GOLD:
Campaign: Case DNA - First phones for tiny ducklings
Publisher/Agency: Sanoma Media Finland and Dagmar
Brand: DNA

SILVER:
Campaign: He Gets Us
Publisher/Agency: Christianity Today and CT Creative Studio
Brand: He Gets Us

BRONZE:
Campaign: Absa Money Makeover - Adspace Studio
Publisher/Agency: City Press and Adspace Studio
Brand: Absa Bank

Best Use of AFP Broadcast

GOLD:
Campaign: Case Kesko - The starchefs of the Bocuse d'Or
Publisher/Agency: Sanoma Media Finland
Brand: Kesko

SILVER:
Campaign: Case Love it or List it
Publisher/Agency: Sanoma Media Finland
Brand: Nordea

Best Use of AFP Web TV

GOLD:
Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

SILVER:
Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG

BRONZE:
Campaign: Who cooks better?
Publisher/Agency: 
24sata  
Brand: Tommy

Best Use of Online Media

GOLD:
Campaign: The Original Video Awards in Metaverse
Publisher/Agency: 24sata and Agency Bruketa&Žinić&Grey
Brand: 24sata

SILVER:
Campaign: Born to Move
Publisher/Agency: Seznam Brand Studio
Brand: Rajec

BRONZE:
Campaign: Take 10 to Play 2022
Publisher/Agency: Immediate Media Co./Initiative
Brand: LEGO DUPLO

Best Use of Podcast

GOLD:
Campaign: How To Build A Human
Publisher/Agency: Mamamia Media Group
Brand: LEGO DUPLO

SILVER:
Campaign: The Podcast: 'My Son Has a Demon'
Publisher/Agency: 
Heartbeats
Brand: 
Danske Spil

BRONZE:
Campaign: Abu Dhabi Unwrapped: A Sonic Travel Guide
Publisher/Agency: BBC StoryWorks
Brand: Experience Abu Dhabi

Best Use of Infographic

GOLD:
Campaign: Icon Forged in Steel: Royal Oak 50th Anniversary
Publisher/Agency: Morning Studio, South China Morning Post
Brand: Audemars Piguet

SILVER:
Campaign: ČEZ
Publisher/Agency: 
Czech News Center’s Content Studio
Brand: 
ČEZ

BRONZE:
Campaign: Stop Wisting!
Publisher/Agency: Schibsted Partnerstudio
Brand: Greenpeace Norway

Best Use of Video

GOLD:
Campaign:  The New Rules of Sales
Publisher/Agency: Atlantic Re:think
Brand: Clari

SILVER:
Campaign: Age of Change
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Terraformation

BRONZE:
Campaign: MEŠTAR 
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Best Series of Sponsored Videos

GOLD:
Campaign: In Pursuit of Wellness; The Art & Science of Living Well
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Global Wellness Institute

SILVER:
Campaign: MEŠTAR
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

BRONZE:
Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG

Best Series of Sponsored Articles

GOLD:
Campaign: Common Ground
Publisher/Agency: Atlantic Re:think
Brand: Mastercard

SILVER:
Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

BRONZE:
Campaign: Zūdam Kokos
Publisher/Agency: Delfi Brand Studio
Brand: JSC

Best Use of Text

GOLD:
Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

SILVER:
Campaign: Ronald McDonald House
Publisher/Agency: Bonnier News Brand Studio
Brand: McDonald's

BRONZE:
Campaign: Lessons for life
Publisher/Agency: 24sata
Brand: UMFO (The Association of Companies for the Management of Pension Funds and Pension Insurance Companies)

Best Design

GOLD:
Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

SILVER:
Campaign: Blood Sisters
Publisher/Agency: Schibsted Partnerstudio / Schibsted Sales Service
Brand: Plan International Norway

BRONZE:
Campaign: Got You Covered
Publisher/Agency: Atlantic Re:think 
Brand: Ally

Best Research Project

GOLD:
Campaign: The Power of Podcast
Publisher/Agency: 
Content Republic
Brand: 
Trustmedia

SILVER:
Campaign: Eye-tracking study
Publisher/Agency: Seznam Brand Studio & Mendel Univerzity in Brno (ETLab)

Best Use of Instagram

GOLD:
Campaign: The Macallan Experience 
Publisher/Agency: Morning Studio, South China Morning Post
Brand: The Macallan

SILVER:
Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara

Best Use of Native Advertising in Email

GOLD:
Campaign: Rubrique myLIFE
Publisher/Agency: 
Maison Moderne
Brand: 
BIL