Winners of the Native Advertising Awards 2023
Watch the 2023 Award Show
What is the Native Advertising Awards?
With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.
The Native Advertising Awards include categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.
All winners were announced on May 10th, 2023 at an online award ceremony.
Native Advertising AWARDS 2023 Winners
Gold — Silver — Bronze
Native Advertising Agency/Studio of the Year (under 20 employees)
GOLD:
Adspace Studio - Media24
SILVER:
Ekstra Bladet Brand Stories
BRONZE:
Delfi Brand Studio
Native Advertising Agency/Studio of the Year (over 20 employees)
GOLD:
BBC Storyworks
SILVER:
Schibsted Brand Studio
BRONZE:
Seznam Brand Studio
Native Advertising Platform/Network of the Year
GOLD:
Outbrain
SILVER:
|related| smart native ad platform
BRONZE:
Readpeak
Native Advertising Marketer of the Year
WINNER:
Andy Sitta, Seznam Brand Studio
FINALISTS:
Richard Pattinson, BBC StoryWorks
Annie Granatstein, Marriott
Best Native Advertising Strategy
GOLD:
Campaign: XL-Hjälpen
Publisher/Agency: Bonnier News Brand Studio
Brand: XL-BYGG
SILVER:
Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká
BRONZE:
Campaign: A Toy Storie
Publisher/Agency: Schibsted Partnerstudio
Brand: Kondomeriet AS
Most Creative Native Advertising Campaign
GOLD:
Campaign: MEŠTAR
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia
SILVER:
Campaign: Hungry for Love
Publisher/Agency: Aller Media Creative Studio, Hänt.se and OTW
Brand: LIDL
BRONZE:
Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo
Most Effective Native Advertising Campaign
GOLD:
Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy
SILVER:
Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká
BRONZE:
Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai
Best Integrated Program
(Omni-Channel Integration)
GOLD:
Campaign: Freely and Actively through Austria
Publisher/Agency: Seznam Brand Studio
Brand: Österreich Werbung
SILVER:
Campaign: Case Danske - Let's talk about financial peace of mind
Publisher/Agency: Sanoma Media Finland
Brand: Danske Bank
BRONZE:
Campaign: ENI
Publisher/Agency: CairoRCS Studio
Brand: ENI
Best Native Advertising Program B2B
GOLD:
Campaign: Hybrid Is How
Publisher/Agency: WP Creative Group, The Washington Post
Brand: Cisco
SILVER:
Campaign: Ahead of the curve: Meta x Dagbladet Børsen
Publisher/Agency: Meta Denmark and Dagbladet Børsen
Brand: Meta
BRONZE:
Campaign: Business briefs
Publisher/Agency: The Guardian US/The Guardian Labs
Brand: Amazon Web Services
Best Native Advertising Program B2C
GOLD:
Campaign: In Pursuit of Wellness
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Myndstream
SILVER:
Campaign: On Running Explainer Series
Publisher/Agency: The Explainer Studio at Vox Creative, Vox Media
Brand: On
BRONZE:
Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai
Best Use of Native Advertising on a Small Budget
GOLD:
Campaign: MEŠTAR
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia
SILVER:
Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy
BRONZE:
Campaign: Case SKiB – Mythbusting in two languages!
Publisher/Agency: Sanoma Media Finland and Staart Oy
Brand: SKiB
Best Native Advertising User Activation Campaign
GOLD:
Campaign: Velo Veilig Vlaanderen
Publisher/Agency: DPG Media
Brand: HLN and P&V
SILVER:
Campaign: How to Tame a Dragon on a Small Budget
Publisher/Agency: Ekstra Bladet Brand Stories / Carat Denmark
Brand: HBO Max
BRONZE:
Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans
Best Use of Influencer
GOLD:
Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká
SILVER:
Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans
BRONZE:
Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara
Best Use of Facebook
GOLD:
Campaign: Unibet - Gameday med Glenn
Publisher/Agency: Bonnier News Brand Studio
Brand: Unibet
SILVER:
Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland
Best Use of Youtube
GOLD:
Campaign: Who cooks better?
Publisher/Agency: 24sata
Brand: Tommy
Best Use of Print Media
GOLD:
Campaign: Case DNA - First phones for tiny ducklings
Publisher/Agency: Sanoma Media Finland and Dagmar
Brand: DNA
SILVER:
Campaign: He Gets Us
Publisher/Agency: Christianity Today and CT Creative Studio
Brand: He Gets Us
BRONZE:
Campaign: Absa Money Makeover - Adspace Studio
Publisher/Agency: City Press and Adspace Studio
Brand: Absa Bank
Best Use of AFP Broadcast
GOLD:
Campaign: Case Kesko - The starchefs of the Bocuse d'Or
Publisher/Agency: Sanoma Media Finland
Brand: Kesko
SILVER:
Campaign: Case Love it or List it
Publisher/Agency: Sanoma Media Finland
Brand: Nordea
Best Use of AFP Web TV
GOLD:
Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai
SILVER:
Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG
BRONZE:
Campaign: Who cooks better?
Publisher/Agency: 24sata
Brand: Tommy
Best Use of Online Media
GOLD:
Campaign: The Original Video Awards in Metaverse
Publisher/Agency: 24sata and Agency Bruketa&Žinić&Grey
Brand: 24sata
SILVER:
Campaign: Born to Move
Publisher/Agency: Seznam Brand Studio
Brand: Rajec
BRONZE:
Campaign: Take 10 to Play 2022
Publisher/Agency: Immediate Media Co./Initiative
Brand: LEGO DUPLO
Best Use of Podcast
GOLD:
Campaign: How To Build A Human
Publisher/Agency: Mamamia Media Group
Brand: LEGO DUPLO
SILVER:
Campaign: The Podcast: 'My Son Has a Demon'
Publisher/Agency: Heartbeats
Brand: Danske Spil
BRONZE:
Campaign: Abu Dhabi Unwrapped: A Sonic Travel Guide
Publisher/Agency: BBC StoryWorks
Brand: Experience Abu Dhabi
Best Use of Infographic
GOLD:
Campaign: Icon Forged in Steel: Royal Oak 50th Anniversary
Publisher/Agency: Morning Studio, South China Morning Post
Brand: Audemars Piguet
SILVER:
Campaign: ČEZ
Publisher/Agency: Czech News Center’s Content Studio
Brand: ČEZ
BRONZE:
Campaign: Stop Wisting!
Publisher/Agency: Schibsted Partnerstudio
Brand: Greenpeace Norway
Best Use of Video
GOLD:
Campaign: The New Rules of Sales
Publisher/Agency: Atlantic Re:think
Brand: Clari
SILVER:
Campaign: Age of Change
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Terraformation
BRONZE:
Campaign: MEŠTAR
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia
Best Series of Sponsored Videos
GOLD:
Campaign: In Pursuit of Wellness; The Art & Science of Living Well
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Global Wellness Institute
SILVER:
Campaign: MEŠTAR
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia
BRONZE:
Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG
Best Series of Sponsored Articles
GOLD:
Campaign: Common Ground
Publisher/Agency: Atlantic Re:think
Brand: Mastercard
SILVER:
Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland
BRONZE:
Campaign: Zūdam Kokos
Publisher/Agency: Delfi Brand Studio
Brand: JSC
Best Use of Text
GOLD:
Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo
SILVER:
Campaign: Ronald McDonald House
Publisher/Agency: Bonnier News Brand Studio
Brand: McDonald's
BRONZE:
Campaign: Lessons for life
Publisher/Agency: 24sata
Brand: UMFO (The Association of Companies for the Management of Pension Funds and Pension Insurance Companies)
Best Design
GOLD:
Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo
SILVER:
Campaign: Blood Sisters
Publisher/Agency: Schibsted Partnerstudio / Schibsted Sales Service
Brand: Plan International Norway
BRONZE:
Campaign: Got You Covered
Publisher/Agency: Atlantic Re:think
Brand: Ally
Best Research Project
GOLD:
Campaign: The Power of Podcast
Publisher/Agency: Content Republic
Brand: Trustmedia
SILVER:
Campaign: Eye-tracking study
Publisher/Agency: Seznam Brand Studio & Mendel Univerzity in Brno (ETLab)
Best Use of Instagram
GOLD:
Campaign: The Macallan Experience
Publisher/Agency: Morning Studio, South China Morning Post
Brand: The Macallan
SILVER:
Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara
Best Use of Native Advertising in Email
GOLD:
Campaign: Rubrique myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL