Best Strategy

A masterful strategy is more than a blueprint — it’s the backbone of success. We're looking for campaigns driven by clear objectives, innovative planning, and flawless execution that resulted in exceptional business outcomes. Bring your strategic brilliance to light. Judges will look for originality, coherence, and demonstrable business impact that proves strategy was the driving force behind results.

Who should enter: Publishers, agencies, and brands that have developed native advertising campaigns showcasing outstanding strategic direction, creative integration, and proven outcomes.

Judging criteria:

• Clarity of Objectives: Were the campaign goals specific, measurable, and well-defined?
• Innovation in Planning: Did the strategy introduce fresh thinking, approaches, or structures?
• Integration: Was the strategy seamlessly aligned with creative execution and distribution choices?
• Impact & Effectiveness: Did the strategic approach directly contribute to measurable business results?
• Scalability & Adaptability: Could the strategy inspire or be applied in other contexts or markets?

Most Effective Campaign

Results matter, and this award goes to the campaign that can prove its effectiveness with hard numbers. From ROI to impact metrics, show us how your native advertising delivered undeniable business value. Judges will look for clarity of objectives, strength of measurement, and demonstrable success.

Who should enter: Publishers, agencies, and brands that have developed native advertising campaigns showcasing measurable effectiveness and business impact.

Judging criteria:

• Clear Objectives: Were the campaign goals well-defined and measurable from the outset?
• Measurement & Metrics: Was success proven through credible, transparent data?
• Impact & Effectiveness: Did the campaign deliver significant results such as ROI, conversions, sales, brand lift, or long-term value?
• Creativity & Strategy: Did creative execution and strategic choices contribute directly to effectiveness?
• Scalability & Replicability: Does the case provide insights or approaches that could inspire broader industry application?

Best Data-Driven Campaign

Turning numbers into action is key. This category honors campaigns that used data as a compass to guide strategy, optimize performance, or personalize content, yielding impressive results. Judges will look for creativity in data application, clarity of insight, and measurable effectiveness.

Who should enter: Publishers, agencies, and brands that have developed data-driven native advertising campaigns showcasing originality, audience relevance, and proven business results.

Judging criteria:

• Insight & Application: Was data used to meaningfully inform strategy, targeting, or content creation?
• Creativity & Innovation: Did the campaign apply data in a fresh or inventive way?
• Audience Relevance: Did data improve resonance by personalizing or tailoring content effectively?
• Impact & Effectiveness: Did the campaign achieve measurable outcomes such as engagement, conversions, ROI, or brand lift?
• Optimization: Was data used to monitor, refine, or scale performance during the campaign?

Best Cross-Channel Program 

In an age of fragmented attention, seamless storytelling across multiple platforms is key. Show us how you orchestrated a campaign that spanned different channels, harmonised for maximum impact and reach, all while maintaining a cohesive and compelling message. Judges will look for creativity, integration, and measurable effectiveness in orchestrating campaigns across diverse touchpoints.

Who should enter: Publishers, agencies, and brands that have developed cross-channel native advertising programs showcasing originality, consistency, and strong results.

Judging criteria:

• Creativity & Storytelling: Did the campaign deliver a compelling, original narrative across channels?
• Integration & Consistency: Was the brand message harmonized and coherent across different platforms?
• Audience Engagement: Did the program connect with audiences meaningfully across touchpoints?
• Impact & Effectiveness: Did it achieve measurable results such as reach, awareness, engagement, or conversions across channels?
• Innovation: Did the program introduce fresh strategies or formats that elevated cross-channel execution?

Best Small Budget Campaign

Doing more with less is an art form. If your native advertising campaign delivered extraordinary results on a budget of €40,000/€50,000 or less, this category is for you. Show us how creativity beat constraints. Judges will look for originality, ingenuity, and evidence of how smaller budgets can still produce big results.

Who should enter: Publishers, agencies, and brands that have developed branded content campaigns on small budgets, showcasing how creativity and resourcefulness drove success.

Judging criteria:

• Creativity & Ingenuity: Did the campaign use fresh ideas to make a small budget go further?
• Strategic Use of Resources: Were funds allocated effectively to maximize impact?
• Audience Engagement: Did the campaign connect meaningfully with its target audience?
• Impact & Effectiveness: Did it deliver measurable results such as awareness, engagement, leads, or sales despite budget limitations?
• Innovation: Did the campaign introduce clever approaches, formats, or channels that stretched resources creatively?

Best B2B Campaign

B2B marketing isn't about selling features; it's about building trust and relationships. This category honors work that built trust, delivered relevance, and demonstrated how branded content can inform, entertain, and inspire in the B2B space. Judges will look for creativity, strategic fit, and measurable business impact.

Who should enter: Publishers, agencies, and brands that have developed B2B-focused native advertising campaigns showcasing originality, audience resonance, and proven results.

Judging criteria:

• Creativity & Storytelling: Did the campaign use content to engage and inspire professional audiences in a memorable way?
• Relevance: Was the content tailored to industry-specific challenges, needs, or decision-making contexts?
• Audience Engagement: Did the campaign connect with target professionals and foster meaningful interaction or trust?
• Impact & Effectiveness: Did it deliver measurable outcomes such as awareness, lead generation, relationship-building, or conversions?
• Innovation: Did the campaign introduce fresh approaches, formats, or strategies that elevated B2B marketing?

Best B2C Campaign

This category celebrates branded content that reached consumers in meaningful ways. It honors work that informed, entertained, or inspired everyday audiences while strengthening brand relevance and loyalty. Judges will look for creativity, resonance, and measurable business impact.

Who should enter: Publishers, agencies, and brands that have developed B2C-focused native advertising campaigns showcasing originality, audience connection, and proven results.

Judging criteria:

• Creativity & Storytelling: Did the campaign deliver engaging, memorable content for consumers?
• Audience Relevance: Was the campaign tailored to consumer needs, interests, or behaviors?
• Engagement: Did it capture attention and encourage meaningful interaction or sharing?
• Impact & Effectiveness: Did the campaign achieve measurable results such as awareness, engagement, or sales uplift?
• Innovation: Did the campaign introduce fresh approaches, formats, or platforms that set it apart in the consumer space?

Best Brand Awareness Campaign

Raising awareness is more than getting noticed; it's about being remembered. This award celebrates native advertising campaigns that raised awareness in ways that were memorable and impactful. It honors work that went beyond visibility, making the brand truly unforgettable through creative execution, smart strategy, and audience relevance. Judges will look for originality, clarity of message, and evidence of lasting brand impact.

Who should enter: Publishers, agencies, and brands that have developed branded content campaigns focused on brand awareness, showcasing creativity, reach, and proven results.

Judging criteria:

• Creativity & Storytelling: Did the campaign deliver a compelling, original brand message?
• Clarity of Communication: Was the brand’s positioning and value conveyed effectively?
• Audience Engagement: Did the campaign capture attention and resonate with the intended audience?
• Impact & Effectiveness: Did the campaign achieve measurable results such as reach, recognition, or brand lift?
• Innovation: Did it introduce fresh approaches, channels, or strategies that set it apart in building awareness?

Best Local Campaign

Sometimes, going local is the most effective strategy. We want to see campaigns that were crafted specifically for local audiences, with insights and cultural understanding that made all the difference. Judges will look for creativity, audience resonance, and clear evidence of results at the local level.

Who should enter: Publishers, agencies, and brands that have developed branded content campaigns designed for local markets, showcasing cultural relevance, originality, and measurable impact.

Judging criteria:

• Cultural Insight & Relevance: Did the campaign reflect a deep understanding of the local audience?
• Creativity & Storytelling: Was the campaign original, engaging, and tailored to the local context?
• Audience Engagement: Did it resonate with local communities and inspire interaction or loyalty?
• Impact & Effectiveness: Did the program deliver measurable results such as awareness, engagement, or sales within the local market?
• Innovation: Did the campaign introduce fresh approaches or formats that made it stand out locally?

NEW: Best Long-Term Program (minimum 12 months)

Some stories are marathons, not sprints. This award celebrates branded content programs that stand the test of time. Running for more than 12 months, these programs showcase the power of long-term partnerships and the ability of native advertising to evolve, adapt, and deliver impact year after year. Judges will look for cases that demonstrate consistency, innovation, and measurable success over time.

Who should enter: Publishers, agencies, and brands with long-term branded content programs (minimum duration: 12 months) that have proven the enduring value of sustained collaboration.

Judging Criteria:

• Consistency & Longevity: Has the program delivered value across multiple years?
• Evolution & Adaptation: Did the program demonstrate creative or strategic refreshes to stay effective?
• Impact Over Time: Has it shown cumulative results, not just a one-off spike?
  Partnership Strength: Does it show a flourishing, trusted collaboration
   

Best Use of Storytelling

A good story is unforgettable. We’re seeking campaigns that harnessed the power of narrative to resonate with audiences on a deeper level. It honors work that used storytelling to spark emotion, build connection, and make brand messages unforgettable. Judges will look for originality, authenticity, and measurable impact in the way stories were crafted and delivered.

Who should enter: Publishers, agencies, and brands that have developed storytelling-led native advertising campaigns showcasing creativity, audience resonance, and proven results.

Judging criteria:

• Creativity & Narrative Quality: Was the story engaging, well-structured, and memorable?
• Authenticity: Did the storytelling feel genuine and aligned with the brand’s values?
• Audience Connection : Did the narrative resonate emotionally and meaningfully with the intended audience?
• Impact & Effectiveness: Did the campaign deliver measurable outcomes such as awareness, engagement, or brand lift?
• Innovation: Did the storytelling introduce new formats, channels or approaches that set it apart?

Best Design

Design isn't just about looking good; it's about communicating effectively and creating a brand experience that captivates. This category celebrates the campaigns where design elements:color, typography, graphics, were not only aesthetically striking but also purposeful in communicating clearly and creating a captivating brand experience. Judges will look for creativity, coherence, and measurable impact driven by design.

Who should enter: Publishers, agencies, and brands that have developed design-led native advertising campaigns showcasing originality, strong execution, and audience resonance.

Judging criteria:

• Creativity & Originality: Did the design approach stand out and feel fresh?
• Clarity of Communication: Did the design make the brand message more understandable and memorable?
• Audience Experience: Did the visual presentation enhance user experience and engagement?
• Impact & Effectiveness: Did the design contribute to measurable results such as awareness, engagement, or conversions?
• Craft & Consistency: Were all design elements executed to a high standard and aligned across the campaign?

Most Creative Campaign

This is a call for all the wonderful native creatives and their best work.
We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.

It honors work where bold ideas, innovative execution, and outstanding craft came together in a way that captured attention and elevated branded content to artful storytelling. Judges will look for originality, ingenuity, and the ability to deliver both creative brilliance and measurable impact.

Who should enter: Publishers, agencies, and brands that have developed native advertising campaigns showcasing exceptional creativity, breakthrough ideas, and industry-leading execution.

Judging criteria:

• Originality & Boldness: Did the campaign bring a fresh, one-of-a-kind idea to life?
• Creative Execution: Was the concept translated into content with craft and sophistication?
• Innovation: Did the campaign push boundaries with new approaches, formats, or storytelling methods?
• Audience Impact: Did the creativity resonate with the audience and create a memorable experience?
• Effectiveness: Did the campaign deliver measurable results while demonstrating creative excellence?

Best Series of Sponsored Articles

Crafting a journey through multiple pieces of content isn’t easy, but when done well, it can be transformative. This category celebrates a series that guided readers seamlessly, offering consistent value, while making the brand's message shine through in each article. It honors campaigns that delivered sustained value, kept audiences coming back, and ensured the brand’s message shone through in every piece of content. Judges will look for creativity, coherence, and measurable impact across the full series.

Who should enter: Publishers, agencies, and brands that have developed multi-article native advertising series demonstrating strong storytelling, continuity, and results.

Judging criteria:

• Creativity & Storytelling: Did the series use narrative or thematic links to captivate readers?
• Consistency: Did the quality and message remain strong and coherent across all articles?
• Audience Engagement: Did the series keep readers involved over multiple touchpoints?
• Impact & Effectiveness: Did the program achieve measurable results such as brand awareness, engagement, or loyalty?
• Innovation: Did the series introduce new approaches, structures, or formats that made it stand out?

Best Series of Sponsored Videos

Sometimes, one video just isn't enough. This award celebrates native advertising programs that unfolded across a series of sponsored videos, using narrative and visual storytelling to engage viewers over time. It honors campaigns that developed consistent themes, stayed true to brand goals, and delivered value across multiple episodes or installments. Judges will look for creativity, continuity, and measurable results.

Who should enter: Publishers, agencies, and brands that have produced sponsored video series showcasing strong storytelling, audience engagement, and business impact.

Judging criteria:

• Creativity & Storytelling: Did the video series use narrative or themes to captivate audiences?
• Consistency: Was the quality, tone, and brand message coherent across all videos?
• Audience Engagement: Did the series keep viewers involved and encourage return visits or deeper interaction?
• Impact & Effectiveness: Did the program achieve measurable results such as awareness, engagement, loyalty, or conversions?
• Innovation: Did the series introduce fresh approaches, formats, or production methods that made it stand out?

Best Use of Text

Words have power, and you wielded them masterfully. This award is for text-based native content that captivated readers, driving engagement through impeccable writing and storytelling. It celebrates native advertising campaigns that demonstrated the power of words. Judges will look for creativity, craft, and measurable impact achieved through the written word.

Who should enter: Publishers, agencies, and brands that have developed text-driven native advertising campaigns showcasing originality, audience engagement, and proven results.

Judging criteria:

• Creativity & Storytelling: Was the text engaging, original, and memorable?
• Craft & Clarity: Was the writing polished, persuasive, and easy to follow?
• Audience Engagement: Did the text capture attention and encourage readers to continue or take action?
• Impact & Effectiveness : Did the campaign achieve measurable results such as awareness, engagement, or conversions?
• Innovation: Did the use of text introduce fresh approaches, formats, or narrative techniques that stood out?

Best Use of Video

Did your video content leave a lasting impression? We’re looking for branded content video campaigns that combined creativity, relevance, and measurable impact, setting a new bar for excellence in native advertising. Judges will look for originality, audience resonance, and measurable impact.

Who should enter: Publishers, agencies, and brands that have developed video-led native advertising campaigns showcasing creativity, storytelling strength, and proven results.

Judging criteria:

• Creativity & Storytelling: Did the video deliver a compelling and memorable narrative?
• Relevance: Was the video well-suited to the audience and platform?
• Audience Engagement: Did it successfully capture attention and sustain interest?
• Impact & Effectiveness: Did the campaign achieve measurable results such as awareness, engagement, conversions, or brand lift?
• Innovation: Did the video introduce fresh approaches, techniques, or formats that set it apart?

Best Use of Infographic

Numbers can be intimidating, but you transformed data into visual art. This award recognizes infographics that simplified the complex, made abstract ideas clear, and left a lasting impression on the audience. Judges will look for creativity, clarity, and measurable impact in the way information was visualized.

Who should enter: Publishers, agencies, and brands that have developed infographic-led native advertising campaigns showcasing originality, audience resonance, and proven results.

Judging criteria:

• Clarity of Communication: Did the infographic simplify complex information in a way that was easy to understand?
• Creativity & Design: Was the visualization original, aesthetically engaging, and aligned with the brand message?
• Audience Engagement: Did the infographic capture attention and encourage sharing, interaction, or deeper understanding?
• Impact & Effectiveness: Did the infographic contribute to measurable outcomes such as awareness, engagement, or conversions?
• Innovation: Did the campaign introduce fresh approaches or novel techniques in data visualization?

Best Branded Podcast

A great podcast doesn’t disrupt — it engages listeners seamlessly, while building authentisity and brand trust. We’re looking for branded podcast content that provided value, wrapped in storytelling so engaging that it fostered trust while keeping audiences coming back for more. Judges will look for creativity, relevance, and measurable impact. 

Who should enter: Publishers, agencies, creators and brands that have developed podcast-led branded content programs showcasing originality, strong storytelling, and proven results.

Judging criteria:

• Creativity & Storytelling: Did the podcast content engage audiences with compelling narratives or themes?
• Authenticity: Did the podcast feel genuine and aligned with the brand’s values?
• Audience Engagement: Did it capture attention, sustain listenership, and encourage loyalty?
• Impact & Effectiveness: Did the podcast achieve measurable results such as awareness, engagement, trust, or conversions?
• Innovation: Did the podcast introduce new formats, techniques, or approaches that enhanced the listening experience?

Best Print Publication

Print isn’t dead when done well. This category celebrates branded content that thrived in print media, offering content so relevant, original, and compelling that it deepened the reader’s connection to the brand while demonstrating the lasting power of print. Judges will look for creativity, execution, and measurable impact in a print-first environment.

Who should enter: Publishers, agencies, and brands that have developed print-native advertising programs showcasing originality, strong storytelling, and proven results.

Judging criteria:

• Creativity & Storytelling: Did the print content deliver a fresh, compelling narrative?
• Design & Craft: Was the layout, typography, and imagery executed to a high standard, enhancing the reader experience?
• Audience Relevance: Did the content resonate with the target audience and fit naturally within the print medium?
• Impact & Effectiveness: Did the program deliver measurable results such as awareness, engagement, or brand affinity?
• Innovation: Did the campaign introduce new approaches or demonstrate original thinking within print media?

Best Use of Social Media

Social platforms are crowded, but you managed to break through. This category celebrates native campaigns that broke through the noise on social platforms. It honors work that was perfectly tailored to social media environments, driving engagement and brand impact without being disruptive. Judges will look for creativity, platform relevance, and measurable success in leveraging social media for branded content.

Who should enter: Publishers, agencies, and brands that have developed social media–focused native advertising campaigns showcasing originality, audience resonance, and clear business results.

Judging criteria:

• Creativity & Storytelling: Did the campaign use the unique features of social platforms in an original and engaging way?
• Platform Relevance: Was the content well-adapted to the chosen social channels and their audiences?
• Audience Engagement: Did the campaign capture attention, spark interaction, and encourage sharing?
• Impact & Effectiveness: Did it achieve measurable results such as reach, engagement, conversions, or brand lift?
• Innovation: Did the program introduce new formats, approaches, or strategies that stood out on crowded social platforms?

Best Use of Online Media

Is your campaign impossible to ignore, yet seamlessly integrated into online media? We’re rewarding native advertising that drew people in, offered value, and stood out in the digital landscape while seamlessly integrating into online media environments. It honors work that captured attention, offered value to audiences, and created impact without being disruptive. Judges will look for creativity, audience relevance, and clear evidence of results.

Who should enter: Publishers, agencies, and brands that have developed online media–focused native advertising campaigns demonstrating originality, strong execution, and measurable outcomes.

Judging criteria:

• Creativity & Storytelling: Did the campaign deliver fresh, compelling content that fit the online media environment?
• Integration & Relevance: Was the content seamlessly integrated and relevant to both the platform and the audience?
• Audience Engagement: Did it successfully attract attention and encourage meaningful interaction?
• Impact & Effectiveness: Did the campaign achieve measurable outcomes such as awareness, engagement, conversions, or ROI?
• Innovation: Did the campaign introduce new approaches, formats, or strategies that set it apart in the online space?

Best AFP (Online & Broadcast)

This award celebrates native advertising programs delivered as advertiser-funded programming (AFP) across online and broadcast platforms. It honors content that informed or entertained audiences while achieving clear brand goals, proving the enduring power of broadcast storytelling in a digital-first world. Judges will look for creativity, audience resonance, and measurable results that highlight the value of AFP formats.

Who should enter: Publishers, agencies, and brands that have developed AFP content for online or traditional broadcast channels, showcasing strong storytelling, seamless integration, and proven business impact.

Judging criteria:

• Storytelling & Creativity: Did the AFP content engage audiences with compelling narratives or formats?
• Integration: Was the brand presence natural, relevant, and non-disruptive?
• Audience Engagement: Did the program attract, hold, and meaningfully involve its viewers or listeners?
• Impact & Effectiveness: Did the AFP program achieve measurable results such as brand awareness, perception shifts, or commercial outcomes?
• Innovation : Did the program demonstrate fresh approaches to AFP, bridging online and broadcast effectively?

Best Influencer Partnership

This award celebrates native advertising campaigns built on strong influencer collaborations. It honors partnerships where influence aligned authentically with brand values, producing content that resonated with audiences and delivered measurable impact. Judges will look for creativity, authenticity, and results that go beyond vanity metrics.

Who should enter: Publishers, agencies, and brands that have developed influencer partnerships demonstrating authenticity, audience relevance, and proven business outcomes.

Judging criteria:

• Authenticity: Was the influencer partnership a natural fit with the brand and credible to audiences?
• Creativity & Storytelling: Did the collaboration produce engaging, original content?
• Audience Engagement: Did the partnership build meaningful interaction and connection with followers?
• Impact & Effectiveness: Did it deliver measurable results such as brand lift, engagement, conversions, or sales?
• Innovation: Did the collaboration introduce new formats, channels, or partnership approaches that stood out?
   

Best Event (In-person & Virtual)

Whether in-person or virtual, events have the power to connect. This award celebrates native advertising campaigns that leveraged events, whether in-person or virtual, as a powerful part of their strategy. It honors programs that created moments to inspire, inform, and engage audiences while delivering brand impact. Judges will look for creativity, seamless integration of the event into the broader content strategy, and measurable results.

Who should enter: Publishers, agencies, and brands that have developed in-person or virtual event programs showcasing how experiences can deepen audience connection and strengthen branded content outcomes.

Judging criteria:

• Creativity & Storytelling: Did the event content or experience stand out and engage audiences in an original way?
• Integration: Was the event effectively connected to the broader native advertising or branded content strategy?
• Audience Engagement: Did the event foster meaningful interaction, participation, or dialogue?
• Impact & Effectiveness: Did it deliver measurable outcomes such as awareness, attendance, engagement, or business results?
• Innovation: Did the event introduce new formats, technologies, or approaches that enhanced the experience?

Best Interactive Campaign

This award celebrates native advertising campaigns that invited audiences to actively engage with content, creating memorable brand experiences. It honors work that went beyond passive consumption to involve users through formats such as quizzes, gamified content, immersive storytelling, or other interactive approaches. Judges will look for creativity, originality, and clear evidence of impact.

Who should enter: Brands, publishers, agencies, and tech vendors that have developed interactive native advertising campaigns demonstrating how engagement can deepen brand connection and deliver measurable results.

Judging criteria:

• Creativity & Innovation: Did the campaign use interactive formats in an inventive or original way?
• User Engagement: Did it successfully capture attention and encourage active participation?
• Audience Relevance: Was the interactive experience meaningful and aligned with the brand’s objectives and the audience’s needs?
• Impact & Effectiveness: Did the campaign achieve measurable results such as increased awareness, participation rates, or business outcomes?
• Execution & Experience: Was the interaction seamless, intuitive, and enjoyable for users?

Best AI-Powered Campaign

This award celebrates native advertising campaigns that have harnessed artificial intelligence to elevate creativity, targeting, or distribution. It honors work where AI enhanced audience engagement, scaled content intelligently, or unlocked new ways of storytelling. Judges will look for originality, effectiveness, and clear evidence of how AI created added value.

Who should enter: Publishers, agencies, and brands that have developed AI-powered native advertising campaigns showcasing innovation, measurable results, and the potential of AI to transform branded content.

Judging criteria:

• Creativity & Innovation: Did AI enable new forms of storytelling, content creation, or campaign execution?
• Audience Engagement: Did AI contribute to deeper, more meaningful interactions with the audience?
• Effectiveness : Did the campaign deliver measurable results such as increased reach, engagement, conversions, or ROI?
• Application of AI: Was AI integrated in a purposeful, transparent, and relevant way (not just as a gimmick)?
• Impact on Process: Did AI improve efficiency, scalability, or personalization in ways that enhanced campaign outcomes?

Best Industry Research

This award celebrates research projects that have expanded knowledge and understanding of native advertising and branded content. It honors studies that delivered fresh perspectives, credible insights, and actionable knowledge that help shape the future of the industry. Judges will look for rigor, originality, and evidence of how the research has advanced conversations in the field.

Who should enter: Publishers, agencies, brands, academic institutions, or research companies that have conducted studies providing valuable insights into the role, impact, and future of native advertising and branded content.

Judging criteria:

• Relevance: Did the research address an important question or challenge in native advertising and branded content?
• Rigor & Credibility: Was the research methodologically sound, transparent, and trustworthy?
• Originality: Did it provide new perspectives or uncover findings not widely known before?
• Impact: Has the research influenced practice, strategy, or discussion in the industry?
• Accessibility: Were the findings presented in a clear, engaging, and actionable way for industry stakeholders?

Best Sustainability Program

This award celebrates native advertising programs that put sustainability at the forefront. It honors campaigns that elevated environmental or social issues, integrated brand values authentically, and delivered measurable impact. Judges will look for creativity, credibility, and evidence of positive change achieved through content.

Who should enter: Publishers, agencies, and brands that have developed sustainability-focused native advertising programs showcasing how branded content can inspire awareness, shift behaviors, or support meaningful environmental or social outcomes.

Judging criteria:

• Authenticity: Was the program aligned with genuine brand values and commitments, avoiding greenwashing or superficial claims?
• Creativity & Storytelling: Did the campaign present sustainability topics in a compelling and engaging way?
• Impact & Effectiveness: Did it deliver measurable results such as increased awareness, audience engagement, or positive behavioral or societal change?
• Relevance: Did the program address timely and significant sustainability challenges?
• Innovation: Did it introduce new approaches, channels, or formats for communicating sustainability in native advertising?

Best Political Program

Navigating politics is no small feat. This award honors native advertising programs that tackled political topics with responsibility, creativity, and impact. It celebrates campaigns that navigated sensitive issues while engaging audiences, driving awareness, or inspiring action. Judges will look for originality, clarity, and evidence of how the program contributed to constructive political communication.

Who should enter: Publishers, agencies, and brands that have developed political native advertising programs demonstrating how content can engage audiences responsibly and deliver measurable results.

Judging criteria:

• Responsibility & Integrity: Was the program transparent, ethical, and sensitive in its treatment of political issues?
• Clarity of Communication: Did it explain complex political topics in an accessible and engaging way?
• Audience Engagement: Did it spark meaningful interaction, awareness, or debate?
• Impact & Effectiveness: Did the program achieve measurable outcomes such as awareness, participation, or action?
• Creativity & Innovation : Did the program use fresh approaches, storytelling, or formats to stand out in the political landscape?
   

Best Financial Services Program

Finance can be complex, but your campaign made it accessible and engaging. We're looking for native ads that demystified financial products or services, resonating with audiences through clarity and relevance.

Who should enter: Publishers, agencies and brands that have developed financial services programs showcasing how branded content can make complex information accessible while driving meaningful results.
 

Judging criteria:

• Clarity of Communication: Did the program simplify complex financial topics and make them understandable?
• Creativity & Storytelling: Was the content original, engaging, and well-crafted
• Audience Relevance: Did it resonate with the target audience in a meaningful way?
• Impact & Effectiveness: Did the program achieve measurable results such as engagement, brand lift, or customer action?
• Innovation: Did the program introduce fresh approaches or formats to stand out in a competitive financial landscape?

Best Healthcare Program

Healthcare is personal, and so should be the content. This award celebrates branded content programs that have addressed health-related topics in ways that are informative, trustworthy, and engaging. It honors campaigns that have delivered value to audiences while achieving meaningful impact for brands and partners.

Who should enter: Publishers, agencies and brands that have developed healthcare-related branded content and native advertising programs showcasing clarity, trustworthiness, and measurable results.

Judging criteria:

• Trust & Accuracy: Was the content reliable, fact-based, and sensitive to the subject matter?
• Clarity of Communication: Did the program explain complex healthcare topics in a way that was accessible and easy to understand?
• Audience Engagement: Did it resonate with the target audience and encourage meaningful interaction or awareness?
• Impact & Effectiveness: Did the program achieve measurable results such as improved awareness, engagement, or behavioral outcomes?
• Creativity & Innovation: Did the approach stand out through original storytelling or unique execution within a highly regulated sector?
   

Best Travel & Tourism Program

This award celebrates native advertising programs that inspired wanderlust and discovery. It honors campaigns that used storytelling and creativity to transport audiences, highlight unique destinations or experiences, and make travel irresistible. Judges will look for originality, engagement, and evidence of impact on both audiences and brand objectives.

Who should enter: Publishers, agencies and brands that have developed travel and tourism programs showcasing how branded content and native advertising can spark curiosity, drive engagement, and influence travel decisions.

Judging criteria:

• Storytelling & Creativity: Did the program bring destinations or experiences to life in an inspiring way?
• Audience Engagement: Did it capture attention, fuel curiosity, and encourage exploration?
• Clarity & Relevance: Was the content tailored to the target audience’s interests and needs?
• Impact & Effectiveness: Did the program deliver measurable results, such as increased awareness, bookings, or destination reputation?
• Innovation: Did the program use fresh approaches, formats, or channels to stand out in a competitive sector?

Best Retail Program

Shopping is an experience, and so is great retail content. This award celebrates native advertising programs in the retail sector that have elevated the shopping experience through creative and engaging content. It honors campaigns that connected with shoppers in meaningful ways, guiding, inspiring, or enhancing their buying journey while delivering measurable impact for brands and partners.

Who should enter: Publishers, agencies and brands that have developed retail-focused branded content programs showcasing originality, audience relevance, and clear business results.

Judging criteria:

• Creativity & Storytelling: Did the program deliver fresh, engaging content that brought the retail experience to life?
• Audience Connection: Did it resonate with shoppers and enhance their journey meaningfully?
• Clarity & Relevance: Was the content well-tailored to customer needs, behaviors, and expectations?
• Impact & Effectiveness: Did the program achieve measurable results such as increased awareness, sales, loyalty, or engagement?
• Innovation: Did the program introduce new approaches, channels, or formats to stand out in the competitive retail space?

Best Automotive Program

This award celebrates native advertising programs that put the automotive sector in the fast lane. It honors campaigns that drove engagement, built excitement, and connected automotive brands with their target audiences in meaningful and memorable ways. Judges will look for creativity in execution, clarity of communication, and measurable business results.

Who should enter: Automotive brands, publishers, and agencies that have developed native advertising programs showcasing how content can fuel excitement, strengthen brand connection, and influence customer journeys.

Judging criteria:

• Creativity & Storytelling: Did the program capture attention and bring the automotive brand to life?
• Audience Engagement: Did it resonate with the right audience and build excitement or loyalty?
• Clarity & Relevance: Was the content tailored to customer needs and interests?
• Impact & Effectiveness: Did the program deliver measurable results such as increased awareness, engagement, leads, or sales?
• Innovation: Did the campaign use fresh approaches, channels, or formats to stand out in a competitive automotive market?

Best IT & Tech Program

This award celebrates native advertising programs that made technology approachable and engaging. It honors campaigns that highlighted IT products, services, or innovations with clarity, creativity, and strong storytelling, helping audiences understand complex topics while driving business impact. Judges will look for originality, effectiveness, and the ability to connect technology with real-world relevance.

Who should enter: Publishers, agencies and brands that have developed IT and tech-focused native advertising programs showcasing how content can simplify complexity, inspire audiences, and deliver measurable results.

Judging criteria:

• Clarity of Communication: Did the program explain complex tech topics in an accessible, easy-to-understand way?
• Creativity & Storytelling: Was the content original, engaging, and compelling?
• Audience Relevance: Did it resonate with the intended audience and meet their informational needs?
• Impact & Effectiveness: Did the program achieve measurable results such as awareness, engagement, or business outcomes?
• Innovation: Did the program use fresh approaches, channels, or formats to make technology stand out?

Branded Content Agency/Studio of the Year (over 20 employees)

This award honors a large brand studio, agency or in-house marketing department that has consistently raised the bar in native advertising and branded content. It celebrates organizations that have demonstrated creativity, innovation, and measurable impact across their body of work. Judges will look for strong strategic thinking, outstanding execution, and proof of influence on the industry.

Who should enter: Agencies and brand studios with more than 20 employees that can showcase how their work has inspired clients, audiences, and the wider branded content and native advertising community.

*Eligibility: To be considered for this award, the agency/studio must submit work in at least one additional category.
 

Branded Content Agency/Studio of the Year (under 20 employees)

This award is for the smaller, nimble brand studio/agency that has punched above their weight. If your studio has delivered outstanding, original native advertising that wowed clients and inspired the industry, we want to celebrate you.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

NB: To be eligible for this award, the agency/studio has to submit work in at least one additional category.

This award honors a smaller, agile brand studio, agency or in-house team that has delivered exceptional branded content and native advertising work. It celebrates creativity, originality, and innovation that has impressed clients as well as customers and inspired the wider industry. Judges will look for strong performance across projects, the quality of ideas and execution, and evidence of impact over the past year.

Who should enter: Agencies and brand studios with fewer than 20 employees that can showcase how they have consistently punched above their weight and demonstrated industry leadership through their work.

*Eligibility: To be considered for this award, the agency/studio must submit work in at least one additional category.

Branded Content Tech Partner of the Year

This award honors a technology partner that has elevated branded content and native advertising through outstanding service, innovation, and measurable results. It celebrates platforms that have driven the industry forward by enabling publishers and brands to achieve growth, monetization, and meaningful impact. Judges will look for excellence in customer success, innovation in technology, and evidence of business outcomes that demonstrate real value creation.

Who should enter: Native advertising technology providers and platforms that have consistently delivered strong results for clients, strengthened partnerships, and helped shape the future of branded content.

*Eligibility: To be considered for this award, the technology partner must submit work in at least one additional category.

Branded Content Marketer of the Year

Who is the trailblazer in branded content and native advertising - the marketer who has consistently excelled by pushing boundaries, proving the value of native strategies, and setting new standards for excellence? This awards honors an individual whose vision, creativity, and leadership have inspired the industry and demonstrated the true potential of branded content. Judges will look for originality, measurable impact, and a proven record of success.

Who should enter: Marketers who have established themselves as leaders in branded content and native advertising, delivering work that has impressed clients, engaged audiences, and influenced peers across the industry.

NEW: Insights & Research Excellence

Native advertising thrives when brands truly understand their audience. This award recognizes the most impactful use of audience and market intelligence, whether through brand metrics, trend spotting, segmentation analysis, or cultural insight. Submissions should show how intelligence translated into stronger creative strategies, sharper targeting, or proof of ROI.

Who should enter: Audience measurement companies, trend-watching services, and research partners in collaboration with publishers, agencies, or brands.

Judging Criteria

• Relevance: Clear link between the insight and the campaign strategy.
• Creativity in Application: Did the research spark innovative storytelling or distribution choices?
• Impact & Effectiveness: Did the business results prove the value of the tool?
• Transparency & Rigor: Was the methodology credible and replicable?

NEW: Creative Technology Excellence

This award celebrates the smartest use of content creation platforms and tools in native advertising and branded content. From audio and podcast platforms to design, AI, and creative production tools, it honors the cases where technology empowered storytelling, enhanced creativity, and delivered measurable impact. Judges will look for originality in how tools were applied, the quality of the resulting content, and the tangible outcomes achieved.

Who should enter: Content creation platforms and tools in collaboration with brands, publishers, or agencies that can showcase a strong business case built on creative technology.

Judging Criteria

• Creativity in Application: Was the tool used in an inventive or original way?
• Craft & Quality: Did the tool enable higher production values or storytelling depth?
• Impact & Effectiveness: Did the case show measurable improvement in outcomes?
• Innovation: Did the use of the tool demonstrate new possibilities in branded content?

NEW: Distribution & Amplification Excellence

This award recognizes the most effective use of distribution platforms and tools in native advertising. From email automation and CRM-driven campaigns to programmatic native exchanges and social scheduling platforms, it celebrates the cases where smart distribution strategies amplified branded content and delivered measurable business results. Judges will look for innovation in execution, clarity of strategy, and proven impact.

Who should enter: Distribution platforms in collaboration with publishers, agencies, or brands that can showcase strong business cases.
 

Judging Criteria

• Strategy & Relevance: Was the tool/platform clearly linked to campaign goals
• Innovation in Use: Did the case demonstrate fresh or inventive ways of using distribution technology?
• Impact & Effectiveness: Did the tool/platform demonstrably improve performance and business results?
• Scalability: Did the approach prove adaptable across formats, markets, or channels?

NEW: Analytics & Measurement Excellence

Successful native advertising depends on knowing what works, and why. This category honors the most impactful use of performance tracking and analytics tools to monitor, analyze, and optimize branded content. Entries should show how data informed smarter decisions, improved creative or distribution strategies, and delivered stronger results.

Who should enter: Analytics and tracking providers across visualization, reporting, customer journeys, and campaign performance, working with partners to demonstrate business impact.
 

Judging Criteria

• Clarity of Insight: Did the data uncover meaningful, actionable learnings
• Innovation in Tracking: Was the tool used in an inventive or advanced way?
• Impact: Did the tracking demonstrably improve campaign performance or business results?
• Integration: Was the tool well integrated into the broader marketing ecosystem?