Goals and objectives
The overall campaign objective was to penetrate the Austrian market in order to acquire new Platinum Card Members with a tight budget.
We raised awareness of American Express as a comprehensive, high-end financial services provider, highlighting the unique value it offers.
Our readers, who frequently hold leadership roles, are well-informed and engaged with American Express topics.
We identified the segment of our audience that is particularly interested in American Express' offerings and converted them into Platinum Card Members.