How Amex Penetrated the Austrian Market and Acquired New Platinum Card Members

Die Presse

Goals and objectives

The overall campaign objective was to penetrate the Austrian market in order to acquire new Platinum Card Members with a tight budget.

We raised awareness of American Express as a comprehensive, high-end financial services provider, highlighting the unique value it offers.

Our readers, who frequently hold leadership roles, are well-informed and engaged with American Express topics.

We identified the segment of our audience that is particularly interested in American Express' offerings and converted them into Platinum Card Members.