The Anders Award

Campaign - The Anders Award

Goals and objectives

McDonald’s wanted to promote the McDonald’s app and their great advent offers during December - but not like a usual tactical campaign measured on app downloads and coupon redemption. This year they wanted to take a new approach and focus on creating engaging content that stands out in a creative and credible way. A campaign centered around content that provides value not only for McDonald’s but also for the target audience of young Danes. Therefore, the main goal was to drive user engagement/activation, reach a high number of people within the target group and hereby become top of mind.

To achieve this goal in the best way possible, McDonald’s teamed up with Anders Hemmingsen - a well known Danish influencer who has one of the most followed Instagram accounts in Denmark with over 1.200.000 followers.

This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now