Goals and objectives
The campaign centered on the theme of generative AI, aiming to offer actionable insights to business leaders on how to derive real return on investment (ROI) from the technology. While the potential of generative AI to streamline operations and enhance customer experiences is widely acknowledged, only 10% of AI pilot projects advance to production. This campaign sought to address the gap by answering a key question: “How can organizations use generative AI effectively to transform their business and achieve real ROI?”
The primary objective was to generate interest and sustained engagement among C-Suite executives (CxOs), Business Decision Makers (BDMs), and Technical Decision Makers (TDMs). The campaign also aimed to reinforce Amazon Web Services (AWS) as a trusted and recommended leader in generative AI and cloud solutions.