NEAR Balkans is a regional hub within the NEAR blockchain system that promotes and accelerates the development of Web3 and blockchain in the region.
The platform aims to educate the market and introduce the potential for the development of Web3 projects. One of the challenges they face is introducing and bringing younger users within Generation Z closer to the blockchain, as well as bringing web3 technology closer to them. This is why they turn to JoomBoos.
As JoomBoos is the strongest media brand for generation Z in Croatia, we designed a campaign that will connect the most viewed content on JoomBoos with Web3 and the NEAR Balkans platform.
The most viewed content on JoomBoos in 2022 was the bilingual web series 'The Outsiders', which resulted in extremely high viewership on all digital platforms, so we decided to reward the most loyal viewers and create a special community for them where they have an opportunity to connect and earn rewards.
In collaboration with NEAR Balkans, we created the NFT collection 'The Outsiders', which was downloaded for free by 1100 fans, and the value of each NFT already grew to around 40 euros.
For each user, one of the five 'The Outsiders' NFTs were available to download and put on the blockchain. In addition, everyone who downloaded NFT received 'The Outsiders' limited merch delivered to their home address, as well as access to a closed Discord group where they could enjoy exclusive content reserved solely for the greatest fans.