Goals and objectives
The ENNA Group campaign was designed to increase brand awareness and spotlight the strengths of its core divisions: Enna Logic, Enna Transport, Enna Fruit, and Enna Geo. Operating across multiple industries, the campaign aimed to craft a cohesive narrative that positioned ENNA as a leader in technology, logistics, and sustainability.
A central objective was to humanize the brand—shifting away from traditional corporate messaging to emphasize real-world impact, innovation, and sustainability.
Through native articles, the campaign highlighted ENNA’s contributions to shaping industry standards and driving progress in Croatia and the broader region.
Education played a pivotal role, offering insights into ENNA’s technological, logistical, and sustainable advancements. By leveraging storytelling, expert interviews, and case studies, the campaign reinforced ENNA’s reputation as an innovative leader across sectors.
Ultimately, the campaign sought to strengthen ENNA Group’s brand identity, ensuring recognition of its expertise, sustainability initiatives, and long-term vision among both industry professionals and the general public.
