The Danish Consumer Council’s Native Ad That Quintupled Clicks

The campaign was designed with three primary objectives. First, it aimed to increase public awareness of Forbrugerrådet Tænk’s (The Danish Consumer Council) role in testing, analyzing, and advising consumers on a wide range of products and services—ultimately helping them make informed decisions. Second, it sought to drive substantial traffic to Forbrugerrådet Tænk’s website, thereby boosting engagement and expanding its reach. Third, the campaign needed to deliver results within a limited budget of 75,000 DKK (approximately 10,000 EUR), making resource optimization and cost-efficiency a critical focus. These goals guided the campaign’s strategic direction, balancing awareness, engagement, and budget-conscious execution.