Goals and objectives
Visma Spcs, a leading provider of financial software and services, set out to empower women in Sweden to take the leap into entrepreneurship. The campaign aimed to transform interest into action by equipping women with both inspiration and practical tools. The primary objectives were:
- Increase the number of women transitioning from dreaming about entrepreneurship to actually starting their own businesses.
- Raise awareness of Visma Spcs as a valuable support system for both new and established female entrepreneurs.
- Position Visma Spcs as the go-to provider for entrepreneurial tools and guidance.
To achieve these goals, the campaign focused on delivering actionable insights and relatable inspiration through in-person storytelling. By combining expert advice with real-life stories from women in the target group, the campaign sought to build confidence and reduce the barriers to starting a business.
Surprising Insights
The campaign revealed that accounting and financial services—often perceived as dry or complex—can become powerful tools for inspiration when presented through human stories. By shifting the focus from products to people, the campaign was able to engage a hesitant audience and drive measurable changes in perception and intent.