CairoRCS Media

CairoRCS Media is one of Italy’s leading advertising sales agencies, officially established on January 1, 2021, through the integration of the sales networks of Cairo Pubblicità and RCS Pubblicità.

Part of the Cairo Communication Group (led by Urbano Cairo), the company manages advertising space for a vast multimedia portfolio, spanning television, print (daily and periodical), digital platforms, and major sporting events.

Core Assets and Activities

The agency represents some of the most prestigious and authoritative brands in the Italian media landscape:

Television: Exclusive sales house for La7 and La7d.

Daily Newspapers: Includes Italy’s two leading dailies, Corriere della Sera and La Gazzetta dello Sport, as well as international titles like El Mundo and Marca (via Unidad Editorial).

Magazines: A wide range of titles including 7, Io Donna, Oggi, Amica, Diva e Donna, and F.

Digital: A network reaching over 30 million monthly unique users across its various news and lifestyle sites.

Events & Sports: Commercialization of world-class events such as the Giro d’Italia, the Milan Marathon, and the Festival dello Sport.

Strategic Positioning

CairoRCS Media acts as a one-stop shop for advertisers, offering integrated and cross-media communication solutions. By leveraging advanced data analytics and household targeting, the agency enables brands to run seamless campaigns across TV, print, and digital, ensuring high engagement and measurable impact.