Meet our Contributors

Ray Weaver is a professional communicator with experience as both a broadcast and print journalist. He was the Public Information Officer for several government jurisdictions in the US, including the Governor of the State of Maryland. He is also an experienced voice-over artist, actor and published author and singer/songwriter.

Tom Michiels graduated as a Master in Multilingual Business communication. His passion for digital marketing and media has been the common thread in his career.

This passion led him to Mediafin, the publisher of De Tijd and L'Echo, the leading business newspapers of the most influential audiences in Belgium. For the past 5 years, Tom has been the director of Content republic, the branded content and native advertising unit of Mediafin’s sales house Trustmedia.

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.

His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.