Meet our Contributors

Ben Young is the Founder at Nudge, they help the world’s best and bravest companies, drive
performance through analytics. With their analytics platform, which is insight-led and captures
high-fidelity attention data. Paired with machine learning and AI models, this helps creators,
simulate and predict success before spending money.

Ray Weaver is a professional communicator with experience as both a broadcast and print journalist. He was the Public Information Officer for several government jurisdictions in the US, including the Governor of the State of Maryland. He is also an experienced voice-over artist, actor and published author and singer/songwriter.

Clare is an industry body veteran, having represented advertisers for seven years at ISBA (The Incorporated Society of British Advertisers) and prior to that, the digital ad industry for IAB UK. She is a media industry specialist and was ISBA's Head of Media until the end of '23 and has now taken on the role of Associate Media Advisor, working across a portfolio of projects including digital and data governance, retail media and is helping to establish ISBA's new podcast. Her background is pure media, especially its technologies and capabilities, and for many years she founded and jointly led one of the world's earliest content strategy consultancies, CDA (Content Delivery and Analysis).

Tom Michiels graduated as a Master in Multilingual Business communication. His passion for digital marketing and media has been the common thread in his career.

This passion led him to Mediafin, the publisher of De Tijd and L'Echo, the leading business newspapers of the most influential audiences in Belgium. For the past 5 years, Tom has been the director of Content republic, the branded content and native advertising unit of Mediafin’s sales house Trustmedia.

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.

His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.