Georgina Ustik

Editorial Director, T Brand Studio International

Georgina Ustik is an award-winning editorial director based in London with 10 years of experience spanning journalism and branded content. After working for publications in the U.S., Netherlands and U.K., including the Financial Times, Sifted and TNW, she is now Editorial Director of T Brand Studio International at The New York Times.

Georgina is known for her innovative approach to storytelling, and recent work includes creatively leading New York Times Advertising custom branded podcasts, such as L’Oreal Groupe’s 'This Is Not a Beauty Podcast’ and Audemars Piguet’s ‘The Remasters,’ as well as editorial and video content for clients such as Belmond, UBS, Cartier and more. Last year, her team, which spans Europe and Asia, was named “Editorial Team of the Year” by Digiday Europe, amongst other awards and recognition.