Tina Edquist

As Director of Business & Projects at Axel Springer Brand Studios, she leads all operations and business initiatives within the Native Advertising and brand cooperation sectors. Since 2019, she has played a pivotal role in delivering innovative solutions and cultivating strong client relationships, helping both established and emerging brands achieve meaningful impact. Her expertise centers on managing complex campaigns and fostering long-term partnerships that enhance client trust and recognition across various industries. Her career at Axel Springer began in 2005, marked by a series of progressively responsible roles that deepened her knowledge of media, advertising, and client engagement. This steady advancement culminated in her current leadership position, where she guides a skilled team of project managers, campaign specialists, and business professionals. Together, they continuously improve processes, develop analytical tools, and support sales teams to drive growth in native advertising products.