Creativity Is a Skill: How to Make It Your Studio's Superpower
Exclusive 3.5-Hour Masterclass with Andy Sitta , Founder of elev/\te by /\ndy (Former Head of Seznam Brand Studio).
Creativity Isn't a Gift. It's a Muscle.
And like any muscle, it can be trained, strengthened, and put to work on demand. That's not a motivational soundbite. It's the operating principle behind one of the world's most awarded branded content studios. Andy built Seznam Brand Studio from scratch into a global creative force, and the engine behind it all was a bold creative philosophy: the sky is the limit.
Creativity is the key to advertising effectiveness
You'll learn why creativity remains the single biggest driver of advertising effectiveness, and you'll get hands-on tools to unlock better creative thinking across your team.
In this 3.5-hour masterclass, Andy opens up his creative playbook for senior
professionals, featuring:
- Introductory keynote
- Practical frameworks you can take home
- Roundtable discussions with your peers
- Interactive workshop elements where you'll apply everything in real
time
What You'll Walk Away With
This session is designed around doing, not just listening. After breaking down the key principles and learnings, you'll work through exercises and frameworks you can take home and put into practice immediately.
- Why creativity matters for business outcomes: A clear understanding of why it's essential to studio success, not just nice to have.
- Practical exercises to generate stronger ideas, faster: Techniques you can use the next day, not just in brainstorms.
- Creativity as an everyday process: How to embed creative thinking into your team's daily workflow, so it's not left to chance.
- Building a culture that elevates creative ambition: Strategies for creating a team environment where bold ideas are the norm, not the exception.
- Selling bold ideas with confidence: How to get clients and internal stakeholders to say yes to the work that actually makes a difference.
Whether you lead a team of two or twenty, this masterclass is designed to change how you think about creative work and give you the tools to raise the bar starting the day you get home
Is This For You?
This masterclass is specifically designed for anyone who wants to raise the creative standard of their own and their team's work:
- Studio Heads looking to build a more consistently creative operation
- Team Leads who want better ideas from every corner of their team, not just the usual suspects
- Strategists and Project Managers who want to understand what drives great creative work
- Anyone who's ever thought "I'm not the creative type* and wants to prove themselves wrong.
Meet Your Lead: Andy Sitta
Founder of elev/\te by /\ndy
Andy spent over eight years at Seznam, the Czech Republic's leading tech and
media company, where he founded Seznam Brand Studio. Under his leadership, the
studio became a benchmark for creative excellence in branded content.
In 2023, Andy was named Native Advertising Marketer of the Year. Today, through his consultancy elev/\te by /\ndy, Andy works hands-on with media houses and publishers to help them build stronger, more meaningful brand partnerships.
He brings the same creative-first philosophy that defined his studio years: bold thinking, sharp execution, and the belief that great work doesn't require a big budget.