Learn how to secure C-suite buy-in and turn storytelling into a high-performance growth lever—even when budgets are under fire
Exclusive 3.5-Hour Masterclass with Annie Granatstein, Former VP of Global Content Marketing at Marriott.
The High Cost of Playing it Safe
This isn't a passive webinar. It is a 3.5-hour deep dive designed for senior professionals, featuring:
- Executive Keynote & Case Studies
- High-Level Roundtable Debates
- Interactive Workshop Elements
From Creative Risk to Business Return
This masterclass is designed for Brand Studio leads and Marketing Executives who need to bridge the gap between "great stories" and "bottom-line results."
Annie Granatstein gets real about making the case for storytelling when the pressure is on. You will walk away with:
- The Language of the C-Suite: How to translate emotional resonance into growth metrics that CFOs value.
- The Resilience Framework: Tools to protect your content budget by proving its long-term impact on brand equity.
- Strategic Confidence: The roadmap to move from "tactical execution" to becoming a "growth lever" within your organisation.
A High-Level Collaborative Format
This isn't a passive webinar. It is a 3.5-hour deep dive designed for senior professionals, featuring:
- Executive Keynote & Case Studies
- High-Level Roundtable Debates
- Interactive Workshop Elements
Meet Your Lead: Annie Granatstein
Chief Content Officer at Independent Content Consulting
Annie is a powerhouse in global content strategy, renowned for navigating complex media landscapes to deliver award-winning results.
- The Marriott Legacy: As the founder of Marriott’s first Global Content Marketing Department, she led the brand to over 130 industry honours.
- Pioneering Content: She has launched original series on Amazon Prime Video and established landmark partnerships with The Washington Post, Vox, and Rolling Stone.
- Proven Pedigree: Former lead of multimedia content at Edelman and architect of The Washington Post’s award-winning content studio.