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How to increase engagement through playable content

With Martin Bjørn Madsen on August 17, 2023

Martin Bjørn Madsen, the former CEO of Playable, thinks that people – and businesses – should play more. In this interview, Madsen tells us why interactivity is a must-have in today’s marketing toolkit and breaks down the five rules of playable content.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now