The State of Native Advertising Branded Content in 2026 - Executive Summary

Understanding Branded Content

As AI continues to develop, algorithms change how they work, and branded content teams grapple with how to remain effective amongst rising costs, there’s a real need to understand the current state of the industry.

This executive summary of annual report, based on responses from over 75 studios, provides the opportunity to do just that. 

Download it now and get 15 key insights based on the main insights from our annual benchmark study mapping the state of branded content and native advertising in 2026.

Why are these findings relevant?

The rate of change in the industry is rapid, and especially with the developments in AI, it can be difficult to get a full overview of where the industry currently stands. Creating this executive summary based on the voices of those operating within the industry creates a full and comprehensive view of what is actually happening.

Struggling with AI and wondering if others are? 
Experiencing changes in your numbers and unsure if they’re normal?
What to understand if anyone else has the same format struggles?
Just feeling nosy about the current landscape?

For all these and more, downloading the executive summary will provide you with the only look into branded content and native advertising for 2026. 

Want access to the full version of the benchmark report?

Free instant access to the full version of the State of Native Advertising & Branded Content 2026 benchmark report if you are a NAI+ Member and logged in. Read more about NAI+ membership