It's no secret that much has changed in the past few years, and we should all be a bit way about predicting the future. We do however feel fairly confident predicting what's in store for the world of native advertising.
We've taken the pulse of the industry by asking some of the leading voices in native advertising to tell us what they think is in store for 2022. And we're excited to share it with you.
Download your free copy of '13 Predictions for Native Advertising 2022' and get some inspiration that will help you and your organisation focus your native advertising efforts this year.
Get insights into predicted trends such as:
- In an era of increasing noise and misinformation, audiences are hungrier than ever for trusted voices that can cut through the clutter with credible and relevant messaging.
- New formats like the Metaverse will present opportunities for native advertisers, but many initial strategies will inevitably fail.
- Massive amounts of gathered data will allow for better personalization but it increasingly comes with risks.
- It's not only okay to take a stand on social issues, it may be expected.
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