Native Advertising Trends 2016 - the Magazine Industry

Are you curious about the current state of native advertising in the magazine industry? And would you like to know, what magazine publishers have to say when asked about the expected revenue from native advertising?

This annual report provides you with an answer to:

  • How magazine publishers view native advertising in general
  • Budget expectations for native advertising in the magazine industry
  • Threats and opportunities according to magazine publishers
  • How the magazine publishers measure native advertising effectiveness

The findings in this report are based on answers from 140 magazine executives worldwide and represents the largest, most comprehensive native ad survey in the magazine industry to date.

The report is made in collaboration with FIPP

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