Ana Duarte

Ana Duarte is the Director of New Projects at PÚBLICO, where she leads teams dedicated to connecting brands with readers through innovative storytelling. Her expertise encompasses strategy, narrative development, and the creation of partner programs across multiple platforms including digital, print, audio, and live events. Ana excels at transforming brand goals into compelling stories and experiences, emphasizing clarity, accountability, and authentic audience engagement. In 2019, she founded Estúdio P, PÚBLICO’s branded content studio, broadening the organization's creative capabilities. With over ten years in the media industry, Ana has held leadership and consulting positions at Plot Content Agency and HOW – House of Words. She started her career in journalism, which laid the groundwork for her practical and polished approach to content creation. Her professional journey highlights a steady progression marked by credibility and a deep passion for impactful storytelling.