Christie Lee
Creative Strategy Director, APAC at Financial Times
Christie Lee is a seasoned content and creative strategist with 15 years of experience shaping narratives that connect commercial goals with audience needs. She specializes in turning complex insights and business objectives into clear, engaging stories that resonate, guiding stakeholders toward content that is both impactful and purposeful.
Over the course of her 15-year career in commercial and editorial environments, Christie has honed a strategic approach that balances creativity with measurable outcomes. She has worked across a range of projects where insight-driven storytelling sits at the heart of the brief, collaborating closely with teams to ensure ideas are grounded, coherent, and compelling. Her work reflects a deep belief that the strongest content is built on a sharp understanding of both the message and the audience.