Cristina Roca Shouri

Cristina Roca Shouri is a seasoned commercial and media leader, currently serving as Director of Agency & Partners at Schibsted. She drives business growth by combining strategic vision with a collaborative approach, leading teams to leverage data-driven insights and foster meaningful partnerships. Her expertise encompasses sales, marketing, and strategic alliances, and she is known for empowering others while encouraging innovation and creativity. With over 15 years of experience across Europe, Cristina has developed a profound understanding of integrating media channels to enhance campaign effectiveness. Her leadership style is shaped by a passion for human connection and the dynamic relationship between content, creativity, and data, establishing her as a trusted industry figure and a catalyst for impactful collaboration.