David Jakobsson

David Jakobsson currently leads a dynamic team of content creators at Bonnier News, overseeing the production of more than one thousand native advertising campaigns each year. With a keen eye for impactful storytelling and a deep understanding of commercial content, he brings both strategic vision and hands-on expertise to every project, ensuring clients’ messages resonate authentically with their audiences. David’s career began in journalism, where he honed his editorial skills and developed a passion for compelling narratives. Over the past decade, he has shifted his focus to commercial storytelling, collaborating with a diverse spectrum of clients—from small sole proprietorships to global corporations. His journey reflects a steady progression from journalist to editor to team leader, marked by a commitment to quality and innovation in native advertising.