Didi Fraioli

Didi Fraioli is an award-winning Creative Director with more than 15 years of experience leading high-impact digital, social, influencer, and fully integrated advertising. She currently steers innovative creative work for Samsung, applying an entrepreneurial perspective and seasoned creative judgment to modern brand building across major consumer categories. Earlier in her career, Didi built a strong track record delivering category-defining campaigns for brands including American Express, L’Oréal, Estée Lauder, Diageo, The Gap, Neiman Marcus, Babybel, Reynolds, Michelin, and IBM. A three-time startup founder, she specializes in branded content, social storytelling, and influencer-led ideas, consistently championing culturally resonant, strategically rigorous work that drives measurable business impact.