Eugene Manalo

He is a co-founder of The Huddle Room Philippines, where he leads the agency's growth and development with a focus on media analytics and channel engagement. Under his guidance, the agency has evolved from an indie start-up into a recognized industry leader, earning multiple awards including the 4As Media Agency of the Year three times and accolades from Campaign Southeast Asia. He is also a dedicated advocate for the enduring value of traditional media platforms such as TV and radio, frequently sharing his expertise through talks, discourses, and white papers. His professional journey includes significant milestones like being named Southeast Asia’s Best Channel Engagement Planner in 2018 and a finalist for Top Global Native Marketer at the 2022 Global Native Ad Awards. He made history as the first AOY Chairman from a media ad agency background at the Philippine 4As. Complementing his industry experience, he serves as a Senior Lecturer at the University of the Philippines and the University of Asia and the Pacific, building on his academic achievements as a cum laude graduate in Communication Research from UP Diliman.