Farra Kober

Farra Kober is the Vice President of StoryWorks at BBC Studios, where she leads the creative commercial content studio. With a strong focus on purposeful storytelling, she oversees multi-platform content strategies that enhance growth, customer engagement, and sales, all driven by strategic insights and data. Her leadership combines creativity with a results-oriented approach, ensuring impactful brand narratives. Farra's career spans senior roles at WeWork as Senior Director of Global Content Marketing and at theSkimm as Vice President of Content Studios, where she spearheaded branded content, podcasting, and editorial expansion. Earlier, at NBC Universal, she directed digital strategy for MSNBC, achieving record digital video viewership and launching the network’s first podcasting division. Beyond her professional achievements, Farra is passionate about discovering new voices and stories, always eager to find the next compelling narrative to share.