Farra Kober

Farra Kober is the VP of StoryWorks, BBC Studios’ creative commercial content studio. An Emmy-award-winning content executive and brand marketer, Farra is passionate about creative storytelling with purpose. As a creative leader she guides teams to driving growth, customer engagement, and sales through multi-platform content born of strategic insights and data. Prior to joining the BBC, Farra held leadership positions at WeWork as Sr. Director of Global Content Marketing, theSkimm as VP of Content Studios – leading their extension into branded content, podcasting, and web editorial, and NBC Universal. As Director of Digital for MSNBC, managing creative and operations of MSNBC.com, Farra led the company to their best-year-ever in digital video viewership and launched their first-ever podcasting arm, including Chris Hayes’ award-winning program, “Why is this Happening?”