Glenn Iceton

Glenn Iceton

Commercial Director at Future
Glenn Iceton is a seasoned commercial leader at Future, where he oversees Commercial Partnerships and all central commercial functions, including the Branded Content team, Future Creative. Known for his collaborative approach and strategic vision, Glenn drives innovative solutions that connect brands with audiences in meaningful ways. His leadership ensures that every partnership and campaign is executed with both creativity and commercial impact in mind. With more than two decades of experience spanning broadcast, publishing, and out-of-home media, Glenn has held senior positions at renowned industry names such as Global, JCDecaux, and Haymarket. Over the years, he has cultivated strong relationships with top UK agencies and major brands, consistently delivering campaigns that set new standards for success. Glenn’s career reflects a commitment to excellence and a passion for building lasting, productive partnerships across the media landscape.