James Terry

James Terry leads the strategy team at BBC StoryWorks, the creative content studio within BBC Studios. In this role, he develops innovative strategies for global brands, combining data-driven insights with emotional storytelling to create meaningful audience connections across various platforms. His leadership focuses on solving brand challenges and delivering impactful content that resonates deeply with diverse audiences. Prior to joining the BBC, James gained extensive experience in strategy and creative content production, working with a wide range of brands from luxury to FMCG sectors. His career progression highlights a strong dedication to enhancing brand narratives and achieving measurable results, balancing creativity with strategic effectiveness.